Benoît Heilbrunn is a professor in the Marketing Department at ESCP Business School Paris campus.

His broad interest in human sciences allows him to develop a reflection on the ideological aspects of consumer and brand society. His research focuses on the relationship between consumption, branding, and politics. He is particularly interested in the various dimensions of manipulation within our material culture through logos, brands, and packaging.

He teaches Brand Management, Design Management, and Consumer Behaviour. He also acts as a consultant in the area of strategic brand management. He is the Academic Director of the Marketing and Communication MSc and Associate Dean for the MBA Full Time program.

He holds a Doctorate from the University Paris-Dauphine, a Master's in Semiotics (EHESS), and a Master's in Philosophy (University Paris-Sorbonne).

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