Edited Book / Textbook

1998

B. HEILBRUNN, G. R. FOXALL, M. LAMBKIN, F. VON RAAIJ

European Perspectives on Consumer Behaviour

Prentice Hall, London, United Kingdom, 1998

Chapter

1998

HEILBRUNN, B.

From Mille lire to Mille et Une Nuits: inventing disposable books

in Consumer Behavior. A European Perspective., SOLOMON M. (ed.), Prentice Hall, 1998

Chapter

1998

HEILBRUNN, B.

In Search of the Lost Aura: the Object in the Age of Marketing Re-illumination

in Romancing the Market., BROWN S. et alii (eds), Routledge, pp. pp 187-201 15 p, 1998

Chapter

1998

HEILBRUNN, B.

Logo

in Encyclopedia of Semiotics and Cultural Theory., BOUISSAC P. (ed.), Oxford University Press, 1998

Chapter

1998

HEILBRUNN, B.

My brand the hero : A semiotic analysis of the Consumer-Brand relationship

in European Perspectives in Consumer Behavior., LAMBKIN M. et alii (eds), Prentice Hall, pp. pp 370-401 32 p, 1998

Chapter

1998

HEILBRUNN, B.

Trademark

in Encyclopedia of Semiotics and Cultural Theory., BOUISSAC P. (ed.), Oxford University Press, 1998

Chapter

1997

HEILBRUNN, B., R. D. MARICOURT

Consumers, products, markets and the marketing process

in The European Business Environnement - France., EGLEM J-Y., CRAWSHAW R. (eds), International Thomson Business Press, pp. pp 32-71 40 p, 1997

Chapter

1997

HEILBRUNN, B.

In search of the hidden Go(o)d: a philosophical desconstruction and narratological revisitation of the eschatological paradigm in marketing

in Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End., BROWN S. (ed.), Routledge, pp. pp 111-132 22 p, 1997

Chapter

1997

HEILBRUNN, B.

Marque

in Encyclopédie de Gestion - tome 2., SIMON Y., JOFFRE P. (eds), ECONOMICA, 1997

Chapter

1997

HEILBRUNN, B.

Representation and legitimacy: a semiotic approach to the logo

in Semiotics of the media., NÖTH W. (ed.), Mouton de Gruyter, 1997

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