Heilbrunn Benoit | ESCP Business School

Benoit Heilbrunn

Full Professor of Branding, Design and Consumer Behaviour

Department : Marketing
Campus : Paris

Benoît Heilbrunn is a professor in the Marketing Department at ESCP Business School Paris campus.

His broad interest in human sciences allows him to develop a reflection on the ideological aspects of consumer and brand society. His research focuses on the relationship between consumption, branding, and politics. He is particularly interested in the various dimensions of manipulation within our material culture through logos, brands, and packaging.

He teaches Brand Management, Design Management, and Consumer Behaviour. He also acts as a consultant in the area of strategic brand management. (…)

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Benoît Heilbrunn is a professor in the Marketing Department at ESCP Business School Paris campus.

His broad interest in human sciences allows him to develop a reflection on the ideological aspects of consumer and brand society. His research focuses on the relationship between consumption, branding, and politics. He is particularly interested in the various dimensions of manipulation within our material culture through logos, brands, and packaging.

He teaches Brand Management, Design Management, and Consumer Behaviour. He also acts as a consultant in the area of strategic brand management. He is the Academic Director of the Marketing and Communication MSc and Associate Dean for the MBA Full Time program.

He holds a Doctorate from the University Paris-Dauphine, a Master's in Semiotics (EHESS), and a Master's in Philosophy (University Paris-Sorbonne).

PUBLICATIONS

Chapter

1996

HEILBRUNN, B., D. P. MCLOUGHLIN

Choc around the clock: TimeOut

in Principles of Marketing, European edition., KOTLER P., ARMSTRONG G., SAUNDERS J., WONG V. (eds), Prentice Hall, pp. pp 429-434 6 p, 1996

Paper presented in a Conference

1995

HEILBRUNN, B., D. P. MCLOUGHLIN, J. O?SHAUGHNESSY

An Exploratory Investigation of the Impact of Store Atmospherics on Brand Franchise

in Proceedings of the Annual Conference of EMAC, 1995, Paris, France

Paper presented in a Conference

1995

HEILBRUNN, B.

My brand the Hero: A semiotic analysis of the Consumer-Brand relationship

in Proceedings of the Annual conference of EMAC, 1995, Paris, France

Chapter

1995

HEILBRUNN, B.

Sironimo

in Marketing Management. Providing, Communicating and Delivering Value., BRADLEY F. (ed.), Prentice Hall, pp. pp 946-949 4 p, 1995

Paper presented in a Conference

1994

HEILBRUNN, B.

Le visage dans le logo : le logo et la question de l'identité

in Actes du 10e Congrès de l'Association Française du Marketing, 1994, Paris, France

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