Enrico Colla is Emeritus Professor of ESCP Business School, ancient fellow of the Leclerc (and after) Bearing Point/ESCP Business School chair on retailing 4.0.  He holds a PhD in Management Science from Jean Moulin Lyon 3 University and HDR (French qualification for PhD supervision) from Paris Est Creteil University. His research interests fall into the following areas: comparative retailing, strategies of multinational retailers, e-commerce and multichannel retailing, industry-distribution relationships, regulation and sustainable retailing. On these subjects, he has published ten books and fifty articles on peer reviewed journals, he advices private and public organisations and lectures on an international level. He is a member of the “Académie des Sciences Commerciales”, of “Cercle de l’ObSoCo” and of the Commission des comptes commerciaux de la Nation. 

Enrico Colla earned a a Laurea (Bachelor) at the Department of Law of the University of Turin (Italy) and a Master in Industrial Economics and Management of the Scuola Superiore "Enrico Mattei" of ENI at Milan, where he taught industrial economics and organisation. He specialised in Business Policy at London Business School (International Teachers Programme) and Harvard Business School (Visitor Individual Studies Programme). He has been Adjunct Professor of “Economy and organisation of commercial firms” at Bocconi University in Milan and vice-director of Ifor, Institute for Management Education and Research in Commerce, then Director of Scuola Superiore del Commercio, del Turismo et dei Servizi of Milan. 

 In France since 1996, he has been Associated Professor of Management Science at Jean Moulin Lyon 3 University, Visiting Professor of International Retailing at Paris I - Panthéon/Sorbonne University then Professor of Marketing and Retailing at NEGOCIA, where he served also as a Research Dean, then at ADVANCIA-NEGOCIA, where he directed CRC (Research Center on Retailing). He has been also fellow, member of the Board of Directors and Treasurer, of Ceridice (Centre of international research on retailing and e-commerce at ESCP-EAP) and Emeritus Professor at Novancia.

Enrico Colla is member of the Advisory board of «International Journal of Retail and Distribution Management », of Publication Committee of « Revue Française du Marketing », of Evaluation Committee of “Management et Avenir” Journal, and of Scientific Committee of ERR (European Retail Research).

He has been a member of Scientific Committees of many conferences of Marketing and Retailing, expert in Commercial Distribution for European Commission and Eurostat (1990-2000) , member of “Commission des Comptes Commerciaux de la Nation” (1999-2010) and member of the Board of Administrators and Vice-President)   of ISTEC Business School (2006-2015). 

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150 publications

ESCP Impact Papers

2024

COLLA, E., C. CHASTENET DE GERY, L. LEMMET

Comment accélérer la transition écologique des cosmétiques en Europe et en France ?

ESCP Impact Papers, 2024-75-FR

Chapters

2023

RUIZ-MOLINA, M. -E., E. COLLA

Are There Gender Differences in Entrepreneurial Orientation and Performance? Evidence from French Franchisees

In: Networks in International Business, GeorgeWJHendrikse, GérardCliquet, IlirHajdini, AveedRaha, JosefWindsperger Springer, 383

Chapters

2022

COLLA, E.

Relations entre producteurs et distributeurs. Enjeux pour les prix au détail.

In: Variations sur la consommation et la distribution, Véronique des Garets et Gilles Paché Presses Universitaires d'Aix-Marseille, 498

Chapters

2022

COLLA, E., C. DE GERY, L. LEMMET

Des entreprises plus responsables après la loi Pacte et la pandémie ?

In: La consommation sous contrainte. Les leçons de la crise Covid-19., Dominique Desjeux et Philippe Moati EMS Editions, 144

Chapters

2022

LEMMET, L., E. COLLA, C. CHASTENET DE GERY

Des entreprises plus responsables après la loi Pacte et la Pandémie

In: La consommation sous contrainte: Les leçons de la crise Covid-19, D.Desjeux, P. Moatti EMS Editions

Chapters

2021

COLLA, E.

La politique de prix

In: Distribution 4.0, Olivier Badot, Jean-François Lemoine et Adeline Ochs Pearson, 375

ESCP Impact Papers

2021

COLLA, E., C. CHASTENET DE GERY, L. LEMMET

La société à mission, une entreprise au service d’un développement durable ?

ESCP Impact Papers, 2021-20-FR

Other Intellectual Contributions

2021

COLLA, E., C. CHASTENET DE GERY, L. LEMMET

La société à mission, une influence encore modeste

THE CONVERSATION

Academic Articles

2020

COLLA, E., M. E. RUIZ-MOLINA, C. CHASTENET DE GERY, M. DEPARIS

Franchisee's entrepreneurial orientation dimensions and performance. Evidence from France.

INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH, Vol. 30, Issue 5, 538-554

Chapters

2020

COLLA, E.

Coopératives de distribution : le retour des utopies?

In: Utopies et consommation, Olivier Bardot et Philippe Moati EMS Editions, 228