Research Publications

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12970 publications

Journal Article

1996

BANCEL, F.

Les stratégies de banque-industrie

REVUE D'ECONOMIE INDUSTRIELLE, 3rd quarter 1996, vol. n° 77, pp. pp 29-52 24 p

Paper presented in a Conference

1996

MENDOZA, C., P.-L. BESCOS

Management Accounting and the information managers need

in Proceedings of the 19th Annual Congress of the European Accounting Association, 1996, Bergen

Paper presented in a Conference

1996

JALLAT, F.

Managing the Intangible

in Proceedings of the 3rd World Congress of the International Federation of Scholarly Associations of Management, 1996, Paris, France

Journal Article

1996

COLLIN, B.

Marketing international

REVUE FRANCAISE DU MARKETING, 1996, vol. n° 157-158, pp. pp 3-222 220 p

Journal Article

1996

ROGER-MACHART, J., D. ROUACH, P. VIALLE

Marketing international : les opérateurs industriels

REVUE FRANCAISE DU MARKETING, 1996, vol. n° 157-158, pp. pp 95-131 37 p

Journal Article

1996

COLLIN, B.

Marketing international : les outils

REVUE FRANCAISE DU MARKETING, 1996, vol. n° 157-158, pp. pp 11-94 84 p

Paper presented in a Conference

1996

BADOT, O., M. BENOUN

Marks & Spencer on the International Scene

in Proceedings of the 4th EAERCD Conference, ESCP, 1996, Paris, France

Journal Article

1996

JACOB, F., M. KLEINALTENKAMP

Marktbearbeitung im Business-to-Business-Bereich

THEXIS, 1996, vol. 3, pp. 30-37

Chapter

1996

MORAND, P.

Monnaie et industrie

in Repères Mode & Textile 96 : visages d'un secteur., REMAURY B. (ed.), Institut Français de la Mode, pp. pp. 275-284 10 p., 1996

Textbook

1996

SCHMID, S.

Multikulturalität in der internationalen Unternehmung: Konzepte - Reflexionen - Implikationen

1996, Gabler, Wiesbaden, Germany