Research Publications

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12923 publications

Edited Book / Textbook

2003

COLLA, E.

Marketing et Management Commercial 

Vuibert, Paris, France, 2003

Textbook

2003

USUNIER, J.-C., N. PRIME

Marketing international

2003, Gestion, Paris, France

Journal Article

2003

CARDONE RIPORTELLA, C., N. LADO COUSTE, P. RIVERA-TORRES

Measurement and Effects of Teaching Quality: An Empirical Model Applied to Masters Programs

JOURNAL OF THE ACADEMY OF BUSINESS EDUCATION, Spring 2003, pp. pp.28-40 13p.

Journal Article

2003

HEILBRUNN, B.

Modalité et enjeux de la relation consommateur-marque

REVUE FRANCAISE DE GESTION, July 2003, pp. pp 131-144 14p

Paper presented in a Conference

2003

PLIHON, V., C.-F. DUCATEAU

Modélisation de ressources ou Comment valider la mise en place d'un nouveau PPN

in Procedings of CNRIUT 2003, 2003, Tarbes, France

Published Case Study

2003

DESLANDES, G.

Mogul Inc.

2003, Centrale de Cas et de Médias Pédagogiques, France

Paper presented in a Conference

2003

ARNAUD, G.

Money as a value: financial disturbances viewed from a psychoanalytic perspective

in Conference proceedings, 2003, Lisboa, Portugal

Journal Article

2003

ARNAUD, G.

Money as signifier. A Lacanian insight into the Monetary Order

FREE ASSOCIATIONS, 2003, vol. 10(53), pp. 25-43

Paper presented in a Conference

2003

TROEGE, M.

Monitored Finance Usury and Credit Rationing

in Proceedings of the 20th Annual International AFFI Conference, 2003, Lyon, France

Paper presented in a Conference

2003

JALLAT, F., F. ANCARANI

Multichannel Pricing on the Internet: A Comparison of Price Levels and Dispersion for Pure Play Internet, Bricks-and-Mortar, and Bricks-and-Clicks Retailers in France

in Proceedings of the 6th Fordham University Pricing Conference, 2003, New York

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