Research Publications

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12923 publications

Journal Article

2003

KAPFERER, J.-N., D. MERUNKA, B. HEILBRUNN, J.-J. CEGARRA

Les marques : enjeux et stratégies.

REVUE FRANCAISE DE GESTION, July 2003, vol. n° 145, vol.29, pp. pp 115-201 85p

Paper presented in a Conference

2003

ANDREANI, F., J. -C. ANDREANI

Les méthodes d’évaluation de la validité des enquêtes qualitatives en marketing

in International Marketing Trends Conference, 2003, Venice, Italy

Textbook

2003

LE MANH, A., C. MAILLET

Les Normes comptables internationales IAS/IFRS

2003, Manuel, Paris, France

Chapter

2003

BADOT, O.

Les nouvelles approches qualitatives

in Le Marketeur., MICHON C. (ed.), Pearson Education, pp. pp. 41-53 12 p., 2003

Chapter

2003

PINOT DE VILLECHENON, F.

Les représentations de l'Europe et de l'Argentine à l'heure de la crise

in Pour comprendre la crise argentine., L'Harmattan, pp. pp 255-267 13 p., 2003

Research Monograph (Working papers)

2003

PRIME, N.

Les Stratégies de marketing international (1)

Cahier de Recherche, no. 03-158, 2003

Research Monograph (Working papers)

2003

PRIME, N.

Les Stratégies de marketing international (2)

Cahier de Recherche, no. 03-159, 2003

Research Monograph (Working papers)

2003

NAWROT, W.

Liberalization of Capital Movements and Capital outflows from Poland

Working Paper, no. WSHIP Working Paper (Warsaw School of Commerce and Law, 2003

Chapter

2003

VASQUEZ-BRONFMAN, S.

Linking Active Learning Methods and Information Technology to Enhance Business Education

in Educational Innovation in Economics and Business: Pedagogy, Technology and Innovation VIII., BORREDON L., FALQUE L., MACFARLANE B., OTTEWILL R., WALL A. (eds), Kluwer Academic, 2003

Chapter

2003

CARBONE, V., A. D. MARTINO

LSPs in the Automotive Supply Chain: a case study

in Striving for Leading Edge Logistics., NOFOMA Publications, 2003

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