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Emmanuel Zilberberg has been an Affiliate Professor since 2000 and became Assitant Professor in 2014.

. A graduate of ESCP, he completed a post-graduate DEA in Management and Administration. He teaches Accounting and is responsible for an elective course on “Pricing and Margin Optimization”. Since 1996 he has been an independent trainer and consultant.He is registered since November 2014 at Paris Nanterre X as a doctoral student in Educational Sciences and belongs to the team "Apprenance et Formation" (CREF) directed by Philippe Carré.


He teaches Management Accounting and specializes in modeling the impact of price and volume policies on different aggregates of operating performance focusing on convergence and divergence between business activity and profitability. He published in 2004 a book on this subject, le levier prix, which received an award (Prix de l’Académie des Sciences Commerciales)


He also worked on the transformation of traditional pricing metrics  and observes how some companies disrupt their traditional business models, which often rely on transfer of ownership and planned obsolescence to replace them by co-creating value with customers. This led to an interest in Product Service System (PSS) . The following video about Michelin illustrates these ideas.

 


Emmanuel is Zilberberg is also interested in claryfying the so called “low cost” airline business mode,which is often misunderstood.Rather an just being a low fare model, it is primarily an unbundled offer which relies on an intensive asset rotation (low”opportunity” cost). Hence, the explanations for the high profitability and returns come from the balance sheet rather than the income statement. At that, some companies like Ryan Air create a two-sided market by aggregating lots of Internet visitors and tourist on its website, planes, destinations on which it can sometimes benefit from a monopoly.

His most recent article (2016), "quand le lien prime sur le bien", proposes a typology of assetless platform ( Blablacar, AirBnB, Uber, Postmate, etc.) focusing on the marginal and opportunity costs incurred by the agents who finance, make available, retrieve, maitain, and sometimes operate the assets they make available to those platforms. He participated to the second International Workshop of Sharing Economy presenting a communication called "All that ubers is not gold".

Those various subjects enabled him to be part if several in-company programs with the following companies: Renault, La Poste, Smurfit, Nexans, Rexam, Saint-Gobain, Sony, Orange, Brinks,  SNCF, Reunica AG2R La Mondiale.

He worked for several years with the Department of Educational Innovation Practice, where he developed a hybrid pedagog  for distant training and face to face sessions. He uses clickers since 2013 which are also called Audience Response System but he considers them as Computer-Assisted Audience Synchronous Interrogation System: CAASIS His thesis,  in progress, addresses the  relationship between (un)traceability imposed or chosen by learners and engagement (participation + intrinsic motivation) during face to-face sessions. He published late 2014 a White Paper (rich media) on blended learning and develops one hybrid program for the EMBA and a distant learning program for the EMIB.

He received in 2002 with Gerard Naulleau (ESCP Europe) the first award CIDEGEF HEC Montreal for a multimedia case study (Smurfit Paper Company)  and with Carla Mendoza (ESCP Europe) an award for the best case study , Tiger, awarded by the French Accounting Association (AFC).

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33 publications

Conference Presentations

2020

ZILBERBERG, E., C. DAVINO

Exploring the effect of goal orientation theory on identification preferences when using an audience response system

EDULEARN11 - Conference

Conference Presentations

2020

ZILBERBERG, E.

rganizing Asynchronous Dynamic Assessments Combining a Survey, a Forum and a Quiz

Blackboard Teaching and Learning Conference

ESCP Impact Papers

2020

ZILBERBERG, E

Quand une expérimentation pédagogique propose des solutions face au Covid 19

ESCP Impact Papers, 2020-79-FR

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Chapters

2019

ZILBERBERG, E.

Catalyser les évaluations et les remédiations assistées par ordinateurs

In: L'évaluation, levier pour l'enseignement et la formation, Nathalie Drozier, Anne Jorro De Boeck, 103-116

Conference Proceedings

2019

ZILBERBERG, E., C.DAVINO

Exploring the Effect of Response Time on Students’ Performance: A Pilot Study

Digital Education 6th European MOOCs Stakeholders Summit, 47-52

Conference Proceedings

2018

ZILBERBERG, E., C.DAVINO

From learning to teaching analytics: using data collected in class to increase visible participation

ED Media

Conference Proceedings

2018

ZILBERBERG, E.

Les Système d’Interactions Synchrones Médiatisés par Ordinateurs (SISMO, aka clickers) entre évaluation orale et évaluation écrite

ADMEE-Europe , 309-311

Conference Presentations

2017

ZILBERBERG, E.

De l’évaluation formative à l’évaluation dynamique : Changer le rapport à l’erreur des apprenants avec un Système d’Interactions Synchrones d’une Audience Médiatisée par les Ordinateurs

Association pour le Développement des Méthodologies d'évaluation en éducation

Conference Presentations

2017

ZILBERBERG, E.

Creating and using learning analytics and synthetics on the fly during large synchronous sessions with a Synchronous Interactions System Mediated by Individual Computers (SISMIC)

ICEM

Conference Presentations

2016

ZILBERBERG, E.

Apprentissage coopératif et collaboratif via un Système d’Interrogation Synchrone d’une Audience Médiatisée par Ordinateurs (SISAMO) : décélérer le temps du présentiel

Colloque International sur l'Autoformation