Robert Wilken is a Professor of International Marketing at ESCP Europe Berlin campus. Currently, he teaches Marketing, Pricing, Quantitative Methods and Research Methods in both graduate and PhD programmes.
Between 1997 and 2003, he studied Mathematics and Business Administration at the University of Muenster (Germany). He was then a research assistant at the Institute of Business-to-Business Marketing (Prof. Dr. Dr. h.c. Klaus Backhaus) at the same university. He received his doctoral degree in 2007. Since summer 2007, he has been with ESCP Europe.
Robert Wilken is a member of various academic institutions, and conducts research in collaboration with colleagues from a number of universities, including Bremen, Muenster, and Trier (Germany), Birmingham and Manchester (United Kingdom), and Seattle (USA).

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71 publications

Academic Articles

2024

WILKEN, R., S. RABAA, S. GEISENDORF

Does recalling energy efficiency measures reduce subsequent climate-friendly behavior? An experimental study of moral licensing rebound effects

ECOLOGICAL ECONOMICS, vol. 217, 108051

Academic Articles

2024

WILKEN, R., J. SCHMITT, F. DOST, D. BÜRGIN

Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?

MARKETING LETTERS

Academic Articles

2023

LODERER, A., K. MUEHLFELD-KERSTAN, R. WILKEN

Implications of Foreign Language Use for Creative Self-Evaluation Bias and Creative Performance

MANAGEMENT REVUE, 34(3), 219-248

Chapters

2023

WILKEN, R., N. PRIME

Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations

In: Serving the Customer: The Role of Selling and Sales, Aichner, Thomas Springer Fachmedien Wiesbaden

Academic Articles

2022

RABAA, S., S. GEISENDORF, R. WILKEN

Why change does (not) happen: Understanding and overcoming status quo biases in climate change mitigation

ZEITSCHRIFT FUR UMWELTPOLITIK UND UMWELTRECHT, 2022(1), 100-134

Academic Articles

2022

WILKEN, R., E. STIMMER, D. BÜRGIN

Should retailers encourage couples to shop together?

JOURNAL OF RETAILING AND CONSUMER SERVICES, 69 (November), 1-16

Academic Articles

2022

BÜRGIN, D., R. WILKEN

Increasing Consumers’ Purchase Intentions Toward Fair‑Trade Products Through Partitioned Pricing

JOURNAL OF BUSINESS ETHICS, 181 (4), 1015-1040

Chapters

2022

DOST, F., R. WILKEN

A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges

In: Commodity Marketing: Strategies, Concepts, and Cases., Enke, M., Geigenmüller, A., & Leischnig, A. Springer, 105-117

Academic Articles

2021

AICHNER, T., R. WILKEN, P. COLETTI

Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust

JOURNAL OF GLOBAL MARKETING, 34 (2), 73-89

Academic Articles

2021

AICHNER, T., P. COLETTI, F. JACOB, R. WILKEN

Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study

CORPORATE REPUTATION REVIEW, 24, 179-190