We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the ESCP website. However, if you would like to, you can change your cookie settings at any time.

Close

Robert Wilken is a Professor of International Marketing at ESCP Europe Berlin campus. Currently, he teaches Marketing, Pricing, Quantitative Methods and Research Methods in both graduate and PhD programmes.
Between 1997 and 2003, he studied Mathematics and Business Administration at the University of Muenster (Germany). He was then a research assistant at the Institute of Business-to-Business Marketing (Prof. Dr. Dr. h.c. Klaus Backhaus) at the same university. He received his doctoral degree in 2007. Since summer 2007, he has been with ESCP Europe.
Robert Wilken is a member of various academic institutions, and conducts research in collaboration with colleagues from a number of universities, including Bremen, Muenster, and Trier (Germany), Birmingham and Manchester (United Kingdom), and Seattle (USA).

Search the faculty

Display:
60 publications

Academic Articles

2020

BODEN, J., E.MAIER, R.WILKEN

The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay

JOURNAL OF RETAILING AND CONSUMER SERVICES, Vol. 52

Academic Articles

2020

AICHNER, T., R.WILKEN, P.COLETTI

Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust

JOURNAL OF GLOBAL MARKETING

Academic Articles

2019

AIGNER, A., R.WILKEN, S.GEISENDORF

Using Consumer Empowerment to Increase the Effectiveness of Price Discounts

MARKETING ZFP - JOURNAL OF RESEARCH AND MANAGEMENT, 41(2), 48-63

Academic Articles

2019

CAUSSAT, P., N.PRIME, R.WILKEN

How Multinational Banks in India Gain Legitimacy: Organisational Practices and Resources Required for Implementation

MANAGEMENT INTERNATIONAL REVIEW, 59(4), 561-591

Academic Articles

2019

AIGNER, A., R.WILKEN, S.GEISENDORF

The Effectiveness of Promotional Cues for Organic Products in the German Retail Market

SUSTAINABILITY, 11, 6986, 15

Academic Articles

2018

WILKEN, R., H.NAGLER, A.DE JONG, C.SCHMITZ

A multilevel approach to the process of concession-making in price negotiations

DIE UNTERNEHMUNG - SWISS JOURNAL OF BUSINESS RESEARCH AND PRACTICE, 72(1), 37-50

Conference Proceedings

2018

PRIME, N., P.CAUSSAT, R.WILKEN

Multicampus teaching of a multicultural student body: Exploring the ‘One size fits all’ learning experience

ATLAS-AFMI

Academic Articles

2017

AYKAC, T., R.WILKEN, F.JACOB, N.PRIME

Why teams achieve higher negotiation profits than individuals: The mediating role of deceptive tactics

JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, 32(4), 567-579

Academic Articles

2017

MAIER, E., R.WILKEN

Broad and Narrow Country-of-Origin Effects and Domestic Country Bias

JOURNAL OF GLOBAL MARKETING, 30(4), 256-274

Academic Articles

2017

DINKEVYCH, E., R.WILKEN, T.AYKAÇ, F.JACOB, N.PRIME

Can outnumbered negotiators succeed? The case of intercultural business negotiations

INTERNATIONAL BUSINESS REVIEW, 26(3), pp. 592–603