FRANCISCO ‘CESCO’ SERRA SBERT
Managing Partner, Leadership Skills Trainer, and Executive Coach at adbanz – People & Performance
- Trained 1,620 people in Integrated Marketing Communications from the Marketing, Strategic Planning,Research, Accounts, Negotiation, Purchasing, and HR departments in media agencies and advertising companies in 30 countries
-Trained 267 directors of Educational Centers (Universities, Colleges, etc.) from 21 countries in Leadership Competencies
- Coached 678 professionals at various organizational levels, diverse sectors and across 42 countries since July 2014, totaling 3,276 hours: Andorra, Argentina, Azerbaijan, Bolivia, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, India, Ireland, Italy, Kenya, Lebanon, Morocco, Mexico, New Zealand, Nigeria, Panama, Peru, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Ukraine, United Kingdom, United States, Uruguay, Uzbekistan and Venezuela
- Spanish nationality with fluency in Catalan and English, and good understanding of French, Italian and Portuguese
BUSINESS EXPERIENCE
-Professor of Integrated Marketing Communications in the Master in Management (ESCP Business School). Appointed Professor of the same subject in the Master in Marketing and Digital Media for 2023-24
- Professor of Leadership Competencies in the Master's Degree in Management of Educational Centers (DICE) and the Brand Management in the Advertising and Public Relations Undergraduate Program (Universidad Villanueva)
- Executive Coach at IESE Business School
-Executive Coach at IE Business School
- Executive Coach at Universidad Villanueva
- Executive Coach at Universidad Internacional de La Rioja (UNIR)
- Senior Executive Mentor – Coach at Ellis & Partners Executive Search
- Change Facilitator at Nexe – The Way of Change
- Contributor of Know Square, a network of independent executives to share insights, analyses, knowledge and experiences relevant to business management through online and on-site initiatives
- Global Vice President of Strategy and Innovation (Havas Media Group), Commercial Director (Havas Sports), Marketing & Communication Director of Yogurts and Desserts (Leche Pascual Group), Marketing Services Director (Cruzcampo-Heineken), Head of Marketing Services (Arbora & Ausonia-Procter & Gamble)