Julien Schmitt is an Associate Professor of Sustainability and Marketing at the Paris Campus of ESCP Europe. He obtained his PhD from HEC Paris in 2009. He also holds a Master in Science from University of Paris Dauphine-PSL (2004) and has graduated from ESSEC (2002). Prior to join ESCP Europe, he has occupied several positions as an Assistant Professor at Loughborough University and Aston University (United-Kingdom). Previously, he spent several years in industry as a Brand Manager in different companies.
His main research interests focus on the psychological processes involved in various types of consumer responses, more especially in the context of sustainable consumption, media consumption, and in-store behavior. His research has been presented at several international conferences and is published in several book chapters and academic journals such as Journal of Marketing Research, Advances in Consumer Research, Journal of Business Research, or International Marketing Review. Julien has also occupied the position of Associate Editor-in-Chief of the French leading academic journal in marketing Recherche et Applications en Marketing and he is a member of the Editorial Board of European Management Journal. He has received several awards for his research, including the 2010 FNEGE-AFM Award for the Best French PhD dissertation in marketing, the 2010 HEC Paris Foundation Award for the Best PhD Dissertation in Management, and the 2007 AFM-Havas Media Research Award.
Since 2021, Julien is Vice-President of the French Marketing Association, in charge of Professional Development. He leads different training programs aiming at supporting young scholars in the development of their career.