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Julien Schmitt is an Associate Professor of Marketing at the Paris Campus of ESCP Europe. He obtained his PhD from HEC Paris in 2009. He also holds a Master in Science from University of Paris-Dauphine (2004) and has graduated from ESSEC (2002). Prior to join ESCP Europe, he has occupied several positions as an Assistant Professor at Loughborough University and Aston University (United-Kingdom). Previously, he spent several years in industry as a Brand Manager in different companies.

His main research interests focus on the psychological processes involved in various types of consumer responses, more especially in the context of in-store behavior, product sustainability, advertising, and media consumption. His research has been presented at several international conferences and is published or forthcoming in academic journals such as Journal of Marketing Research, Advances in Consumer Research, Journal of Business Research, or International Marketing Review. Julien is also associate editor in chief of the French leading academic journal in marketing Recherche et Applications en Marketing and he is a member of the Editorial Board of European Management Journal. He has received several awards for his research, including the 2010 FNEGE-AFM Award for the Best French PhD dissertation in marketing, the 2010 HEC Paris Foundation Award for the Best PhD Dissertation in Management, and the 2007 AFM-Havas Media Research Award.

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11 publications

Journal Article

2019

SCHMITT, J., S.FEIEREISEN, D.RASOLOFOARISON, K.DE VALCK

Understanding emerging adults' consumption of TV series in the digital age: a practice-theory-based approach

JOURNAL OF BUSINESS RESEARCH

Published Case Study

2019

LAPOULE, P., J.SCHMITT, A.OCHS

Amazon : La transformation du processus d'achat

CCMP

Published Case Study

2019

LAPOULE, P., J.SCHMITT, A.OCHS

Amazon, The transformation of the Consumer Decision-Making Process.

CCMP

Journal Article

2018

SCHMITT, J., T.BUDHATHOKI, N.MICHAELIDOU

Does Culture Impact Private Label Performance

INTERNATIONAL MARKETING REVIEW, 35(1), pp. 93-112

Chapter

2015

SCHMITT, J., G.BACOUL, D.RASOLOFOARISON

Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency

In: The Sustainable Global Marketplace, Conway Dato-On, M. Springer, 400-404

Chapter

2014

SCHMITT, J.

Attribution Theory

In: Wiley Encyclopedia of Management, Farrell, Andrew and Rudd, John John Wiley

Chapter

2014

SCHMITT, J.

Motivation

In: Wiley Encyclopedia of Management, Farrell, Andrew and Rudd, John John Wiley

Journal Article

2013

SCHMITT, J., S.FEIEREISEN, D.RASOLOFOARISON, K.DE VALCK

The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption

ADVANCES IN CONSUMER RESEARCH, 41

Journal Article

2011

SCHMITT, J., B.VAN DEN BERGH, L.WARLOP

Embodied Myopia

JMR JOURNAL OF MARKETING RESEARCH, 48 (December), 1033-1044

Journal Article

2011

SCHMITT, J., B.VAN DEN BERGH, L.WARLOP, S.DEWITTE

Bending Arms, Bending Discounting Functions. How Motor Actions Affect Intertemporal Decision-Making

ADVANCES IN CONSUMER RESEARCH, 38