Dr. Lennard Lukas Schmidt is an Affiliate Professor at ESCP Business School, specializing in the convergence of information systems and quantitative marketing. Concurrently, he serves as a Quantitative UX Researcher at Google, utilizing data-driven methodologies to optimize user experiences. Holding a Ph.D. from HHL Leipzig Graduate School of Management, Dr. Schmidt has further held roles as a postdoctoral researcher at HHL and Brandenburg University of Technology.
Dr. Schmidt's research has been featured in reputable journals such as "Journal of Public Policy & Marketing" and "Psychology & Marketing" and presented at premier conferences like the "International Conference on Information Systems." His research focuses on the intersections of information systems and quantitative marketing, exploring complex systems, urban scaling, and location marketing.