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Nathalie Prime is a Professor of International marketing and cross-cultural management at ESCP Europe, Paris Campus. She holds a Doctorate in Business Administration (International Marketing major) from the University of Grenoble as well the French qualification for Ph.D. supervision.

Her teaching and research is focused on four main areas: managing and working across cultures, international business negotiation, international marketing and, finally, international management. Her industry work notably concerns the automotive and the retailing and distribution sectors. Her geographical and cultural areas of interests are Europe and fast growing economies, especially in South Asia, Africa and the Middle-East.

Her current research projects deal with franco-german BtoB negotiations, the modernization of retailing in emerging markets, marketing in emerging markets and the customers'/managers' acculturation processes in a globalizing world. Her publications include journal articles and international academic communications.

A book in collaboration with Jean-Claude Usunier (Professor at HEC Lausanne), Marketing International, Développement des Marchés et Management Multiculturel (2nd edition, Editions Vuibert, Paris), was awarded the Prize of the Académie des sciences commerciales in 2004. She will publish in collaboration with Jean-Claude Usunier the second edition ofthe book Marketing international, marchés, cultures, organisations (Editions Pearson Village Mondial, 2015).

Nathalie Prime was born in Gabon. She has taught in India, Vietnam, Algeria, Morocco, South Africa, Senegal, Togo, Ivory Coast, Madagascar, Lebanon, Bahrain, Abu Dhabi, Italy, Spain, Germany, France, Switzerland, Slovenia and Russia. She has led several international programs at ESCP Europe and abroad, including the Joint Management Development Program in South Africa and the Specialized Master in International Project Management at ESCP Europe. She is currently the Academic director of the Specialization Option in International Business Development in the Master in Management programme (ESCP Europe), and of the Master in Marketing Services and Sales (MMSS) in Vietnam at CFVG (Centre Franco-Vietnamien d’enseignement de la Gestion) in partnership with the university of Paris 1 - Sorbonne. She is visiting professor at Paris Sorbonne University Abu Dhabi (PSUAD).

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72 publications

Books

2020

PRIME, N.

La recherche en management international: continuités et ruptures

Vuibert

Books

2020

PRIME, N.

La recherche en management international: continuité et ruptures

Vuibert

Academic Articles

2019

CAUSSAT, P., N.PRIME, R.WILKEN

How Multinational Banks in India Gain Legitimacy: Organisational Practices and Resources Required for Implementation

MANAGEMENT INTERNATIONAL REVIEW, 59(4), 561-591

Books

2018

PRIME, N., J.-C. USUNIER

Marketing international

Pearson

Books

2018

PRIME, N.

Marketing international

Pearson

Conference Proceedings

2018

PRIME, N., P.CAUSSAT, R.WILKEN

Multicampus teaching of a multicultural student body: Exploring the ‘One size fits all’ learning experience

ATLAS-AFMI

Academic Articles

2017

AYKAC, T., R.WILKEN, F.JACOB, N.PRIME

Why teams achieve higher negotiation profits than individuals: The mediating role of deceptive tactics

JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, 32(4), 567-579

Academic Articles

2017

DINKEVYCH, E., R.WILKEN, T.AYKAÇ, F.JACOB, N.PRIME

Can outnumbered negotiators succeed? The case of intercultural business negotiations

INTERNATIONAL BUSINESS REVIEW, 26(3), pp. 592–603

Case Studies

2016

PRIME, N., L.MUNARETTO

Shivan and Narresh, growing luxury markets in and out of India

CCMP, GI0007, 29 p.

Conference Proceedings

2016

WILKEN, R., F.JACOB, N.PRIME

Unethical profits: The dark side of bargaining teams

IACM