We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the ESCP Europe website. However, if you would like to, you can change your cookie settings at any time.

Close

Nathalie Prime is a Professor of International marketing and cross-cultural management at ESCP Europe, Paris Campus. She holds a Doctorate in Business Administration (International Marketing major) from the University of Grenoble as well the French qualification for Ph.D. supervision.

Her teaching and research is focused on four main areas: managing and working across cultures, international business negotiation, international marketing and, finally, international management. Her industry work notably concerns the automotive and the retailing and distribution sectors. Her geographical and cultural areas of interests are Europe and fast growing economies, especially in South Asia, Africa and the Middle-East.

Her current research projects deal with franco-german BtoB negotiations, the modernization of retailing in emerging markets, marketing in emerging markets and the customers'/managers' acculturation processes in a globalizing world. Her publications include journal articles and international academic communications.

A book in collaboration with Jean-Claude Usunier (Professor at HEC Lausanne), Marketing International, Développement des Marchés et Management Multiculturel (2nd edition, Editions Vuibert, Paris), was awarded the Prize of the Académie des sciences commerciales in 2004. She will publish in collaboration with Jean-Claude Usunier the second edition ofthe book Marketing international, marchés, cultures, organisations (Editions Pearson Village Mondial, 2015).

Nathalie Prime was born in Gabon. She has taught in India, Vietnam, Algeria, Morocco, South Africa, Senegal, Togo, Ivory Coast, Madagascar, Lebanon, Bahrain, Abu Dhabi, Italy, Spain, Germany, France, Switzerland, Slovenia and Russia. She has led several international programs at ESCP Europe and abroad, including the Joint Management Development Program in South Africa and the Specialized Master in International Project Management at ESCP Europe. She is currently the Academic director of the Specialization Option in International Business Development in the Master in Management programme (ESCP Europe), and of the Master in Marketing Services and Sales (MMSS) in Vietnam at CFVG (Centre Franco-Vietnamien d’enseignement de la Gestion) in partnership with the university of Paris 1 - Sorbonne. She is visiting professor at Paris Sorbonne University Abu Dhabi (PSUAD).

Search the faculty

Display:
38 publications

Journal Article

2019

CAUSSAT, P., N.PRIME, R.WILKEN

How Multinational Banks in India Gain Legitimacy: Organisational Practices and Resources Required for Implementation

MANAGEMENT INTERNATIONAL REVIEW, 59(4), 561-591

Journal Article

2017

AYKAC, T., R.WILKEN, F.JACOB, N.PRIME

Why teams achieve higher negotiation profits than individuals: The mediating role of deceptive tactics

JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, 32(4), 567-579

Journal Article

2017

DINKEVYCH, E., R.WILKEN, T.AYKAÇ, F.JACOB, N.PRIME

Can outnumbered negotiators succeed? The case of intercultural business negotiations

INTERNATIONAL BUSINESS REVIEW, 26(3), pp. 592–603

Published Case Study

2016

PRIME, N., L.MUNARETTO

Shivan and Narresh, growing luxury markets in and out of India

CCMP, GI0007, 29 p.

Book

2015

PRIME, N., J.-C.USUNIER

Marketing international : marchés, cultures et organisations

Pearson Education / Village Mondial, 512 p.

Journal Article

2014

LISICKI, O., N.PRIME

Le BoP comme agent d'innovation du segment au ferment

ECONOMIES ET SOCIETES, n° 1, 1, tome XLVIII, KC 3, 159-171

Journal Article

2013

WILKEN, R., N.PRIME, F.JACOB

The ambiguous role of cultural moderators in intercultural business negotiations

INTERNATIONAL BUSINESS REVIEW, 22(4), 736-753

Book

2012

NATHALIE PRIME, N., J.-C.USUNIER

Marketing international : marchés, cultures, et organisations

Pearson Education / Village Mondial, 450 p.

Textbook

2012

PRIME, N., J.-C.USUNIER

Marketing international: marchés, cultures et organisations

Eco gestion, 462 p.

Chapter

2010

LEMAIRE, J.-P., N.PRIME

L'Environnement marketing international

In: Le Marketeur, MICHON C. (ed.) Pearson Education, 481-513