Prime Nathalie | ESCP Business School

Nathalie Prime

Full Professor of International business and sustainability

Department : Sustainability
Campus : Paris

Nathalie Prime is a Professor of International Business and Sustainability, Marketing

Transition to Sustainability, and Cross-Cultural Management at ESCP Business School, Paris

Campus.

Her teaching and research interests: Responsible Business and Leadership in International

Contexts, Marketing Transition to Sustainability, Personal Transition to Sustainability,

particularly in consumption, and Education for Sustainable Development. Her industry work

involves the mobility, and retailing and distribution sectors, with geographical and cultural

focuses on fast-growing economies in Africa, Asia, and the Middle East.

Her publications include journal articles and international academic communications. (…)

Nathalie Prime is a Professor of International Business and Sustainability, Marketing

Transition to Sustainability, and Cross-Cultural Management at ESCP Business School, Paris

Campus.

Her teaching and research interests: Responsible Business and Leadership in International

Contexts, Marketing Transition to Sustainability, Personal Transition to Sustainability,

particularly in consumption, and Education for Sustainable Development. Her industry work

involves the mobility, and retailing and distribution sectors, with geographical and cultural

focuses on fast-growing economies in Africa, Asia, and the Middle East.

Her publications include journal articles and international academic communications. The

book co-authored with Jean-Claude Usunier (HEC Lausanne), Marketing international,

Développement des Marchés et Management Multiculturel (2nd edition, Éditions Vuibert,

Paris), was awarded the Prize of the Académie des Sciences Commerciales in 2004. The

enriched second edition of the book, Marketing international, marchés, cultures,

organisations (Éditions Pearson Village Mondial), was published in 2018.

Nathalie Prime was born in Gabon. She has taught in India, Vietnam, Algeria, Morocco,

South Africa, Senegal, Togo, Ivory Coast, Madagascar, Lebanon, Bahrain, Abu Dhabi,

Switzerland, Slovenia, Russia, and other European countries. At ESCP, she is currently the

Scientific Director of two Master 2 Specialization Options (in International Business &

Sustainability; in Responsible Innovation in Africa). She is also the founder and Scientific

Director (with Prof. Caroline Verzat) of the Chaire Responsible Innovation in Africa,

supported by the pan-African groups AXIAN and Attijariwafa Bank.

She holds a Doctorate in Business Administration (International Marketing major)

from Grenoble Université, as well as the French qualification for PhD supervision. She joined

ESCP in 1992 and has managed several international programmes in France and abroad,

including the Joint Management Development Programme in South Africa, the Executive

Specialized Master in Marketing and Sales at CFVG (Centre Franco-Vietnamien

d’Enseignement de la Gestion, in partnership with Paris-Sorbonne Université), and the

Specialized Master in International Project Management in Paris.

PUBLICATIONS
AWARDS AND HONORS

Display:

15 publications

Academic Articles

2025

VERZAT, C., N. PRIME

Découvrir ensemble notre commune responsabilité : Carnet de voyage en Afrique avec 18 étudiants du Nord et du Sud

NOTOS, n°7

Chapters

2025

PRIME, N.

Challenges of the ecological transition of economic activities in Africa

In: Innovation of logistics and transportation in Africa, Apitsa, Suzanne & Milliot, Eric Palgrave Macmillan

ESCP Impact Papers

2024

VERZAT, C., N. PRIME

Europe–Afrique : le voyage apprenant pour découvrir ensemble le leadership responsable

ESCP Impact Papers, 2024-66-FR

Case Studies

2023

PRIME, N., A. AMIRALY, M. H. KOLAEE, P. KASAIJA

Electric Moto-Taxis Innovation in Low Income Countries: A Rider’s Perspective in Kampala

WDI Publishing, 8-364-643, 18

Chapters

2023

WILKEN, R., N. PRIME

Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations

In: Serving the Customer: The Role of Selling and Sales, Aichner, Thomas Springer Fachmedien Wiesbaden

Conference Presentations

2023

PRIME, N., K. PICOT-COUPEY, Z. DE MERCEY

Host-country Female Executives and External Legitimation Strategies of Foreign Subsidiaries: A Multi-theoretical Framework

ATLAS-AFMI

ESCP Impact Papers

2021

PRIME, N

Pédagogies transformatrices et émancipatrices dans l'éducation au développement durable : L’expérience intégrative des notes réflexives individuelles

ESCP Impact Papers, 2021-53-FR

ESCP Impact Papers

2021

PRIME, N

Transformative and emancipatory pedagogies in education for sustainable development: The integrative experience of individual reflective notes.

ESCP Impact Papers, 2021-52-EN

Books

2020

GOXE, F., N. PRIME, M. VIEGAS-PIRES

La recherche en management international: continuités et ruptures

Vuibert, 272

Academic Articles

2019

CAUSSAT, P., N. PRIME, R. WILKEN

How Multinational Banks in India Gain Legitimacy: Organisational Practices and Resources Required for Implementation

MANAGEMENT INTERNATIONAL REVIEW, 59(4), 561-591

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

Women’s Health as an Economic and Innovation Frontier

26 Mar 2026
05.00 pm - 08.00 pm

2023

First place Global Case Writing Competition on Energy innovation in low & middle income countries: PRIME, N., A. AMIRALY, M. H. KOLAEE, P. KASAIJA Electric Moto-Taxis Innovation in Low Income Countries: A Rider’s Perspective in Kampala

WDI Publishing

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

Women’s Health as an Economic and Innovation Frontier

26 Mar 2026
05.00 pm - 08.00 pm

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Academic Articles

2025

Découvrir ensemble notre commune responsabilité : Carnet de voyage en Afrique avec 18 étudiants du Nord et du Sud

Chapters

2025

Challenges of the ecological transition of economic activities in Africa

ESCP Impact Papers

2024

Europe–Afrique : le voyage apprenant pour découvrir ensemble le leadership responsable

Case Studies

2023

Electric Moto-Taxis Innovation in Low Income Countries: A Rider’s Perspective in Kampala

Chapters

2023

Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations

Conference Presentations

2023

Host-country Female Executives and External Legitimation Strategies of Foreign Subsidiaries: A Multi-theoretical Framework

ESCP Impact Papers

2021

Pédagogies transformatrices et émancipatrices dans l'éducation au développement durable : L’expérience intégrative des notes réflexives individuelles

ESCP Impact Papers

2021

Transformative and emancipatory pedagogies in education for sustainable development: The integrative experience of individual reflective notes.

Books

2020

La recherche en management international: continuités et ruptures

Academic Articles

2019

How Multinational Banks in India Gain Legitimacy: Organisational Practices and Resources Required for Implementation

Research and expertise

News & events

Events

Events

Global Case Writing Competition

2023

WDI Publishing

Research and expertise

News & events

Events

Events