Research Publications

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13430 publications

Journal Article

2010

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, G. BASCOUL, B. BOEUF

Brand architecture: of relationships between product brand and corporate brand

JOURNAL OF MARKETING TRENDS, 2010, vol. 1/4, pp. 17-35

Paper presented in a Conference

2010

ULRICH, I., E. TISSIER-DESBORDES, P. L. DUBOIS

Brand gender and its dimensions

in Proceedings of the European Association for Consumer Research Conference, Royal Holloway, 2010, London

Journal Article

2010

ESTEBAN, M., N. LADO COUSTE

Brand Value in Horizontal Alliances: the Case of Twin Cars

JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, August 2010, vol. Vol. 62, Issue 8, pp. pp. 1533-1542 8 p.

Journal Article

2010

BERTOLDI, B.

Business angel and risk capital: the impact on innovation

MEI ZHONG GONG GONG GUAN LI, 2010

Research Monograph (Working papers)

2010

ZEROUAL, T., V. CARBONE, C. BLANQUART

Can Sustainable Transport Policies Cause Companies to Adopt Responsible Behaviour?

Cahiers Scientifiques de l'ESCE, no. mai, n° 13, 2010

Paper presented in a Conference

2010

COEURDEROY, R., A. LWANGO

Capital social de l'entreprise familiale : une approche empirique de son efficience organisationnelle

in Actes de l'AIMS, 2010, Luxembourg

Paper presented in a Conference

2010

COEURDEROY, R., A. LWANGO

Capital social organisationnel familial et succession

in Actes du CIFEPME, 2010, Bordeaux, France

Conference Proceedings

2010

COLLA, E., M. BESSON

Capter la valeur en améliorant l’expérience du consommateur : le cas Apple

in 13ème Colloque International E.Thil sur la distribution, Institut de Gestion. Université de la Rochelle., 2010, La Rochelle, France

Chapter

2010

GARCIA, I. A., M. PALACIOS, J. TAFUR

Caracterización de las empresas « gacela » en España - Un estudio sobre las Pymes de alto rendimiento

in Approaches and Trends on Current Organization Engineering., DEL OLMO MARTINEZ R., GALAN ORDAX J. M., LAVIOS VILLAHOZ J. J. Eds, Universidad de Burgos, pp. pp. 245-261 17 p., 2010

Journal Article

2010

LAPOULE, P.

Carrefour and its competitors in India

MANAGEMENT DECISION, 2010, vol. 48, n 3, pp. 396 402

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