Research Publications

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13430 publications

Paper presented in a Conference

2011

TAFUR, J.

Strategic airline alliances

in Proceedings of the 15th Air Transport Research Society World Conference, 2011, Sydney

Paper presented in a Conference

2011

MERCADO, S.

Strategic Partnering for International Business Schools

in Proceedings of the Asia-Pacific Association for International Education (APAIE) Annual Conference, 2011, Taipei, Taiwan, Province Of China

Textbook

2011

JOHNSON, G., R. WHITTINGTON, K. SCHOLES, F. FRERY

Stratégique, 9e édition

2011, Pearson, Paris, France

Chapter

2011

SCHMID, S.

Strategische Analysen und ihre Bedeutung im Kontext der Internationalisierung

in Aussenhandel im Wandel. Festschrift zum 60. Geburtstag von Reinhard Moser., Puck, J. and Leitl, C. (Eds.) Eds, Physika/Springer, pp. pp. 153-174, 2011

Chapter

2011

KUPP, M.

Strategische Kundenorientierung

in Die Wiederentdeckung des Kunden: Neue Perspektiven im Bankgeschäft., HAGEN, J. ; SCHÜRENKRÄMER, U. Eds, Murmann, pp. pp. 85-108, 2011

Chapter

2011

RESE, M., M. KUPP

Strategisches Management

in Betriebswirtschaft für Führungskräfte., BUSSE VON COLBE, W. ; COENENBERG, A.G. ; KAJÜTER, P. ; LINNHOFF, U. (eds), Schäffer-Poeschel, pp. SS. 85-108 24 S., 2011

Journal Article

2011

HA, K.-H., M. BICK, M. MÜLLER

Strukturierte Auswahl eines Service-Knowledge-Management-Systems

BUSINESS + INNOVATION, 2011, vol. Vol. 2, Issue 4, pp. pp. 40-49 10 p.

Research Monograph (Working papers)

2011

SCHMID, S., L. R. DZEDEK

Subsidiary Initiatives in Multinational Corporations: What Do we Know about them, their Antecedents and their Consequences?

ESCP Europe Working Paper, no. No. 59, 2011

Paper presented in a Conference

2011

SCHMID, S., L. DZEDEK

Subsidiary Initiatives: What Do we Know about them, their Antecedents and their Consequences?

in 11th Vaasa Conference on International Business, 2011, Vaasa, Finland

Conference Proceedings

2011

COLLA, E., M. BESSON

Successfully creating value for the consumers and capturing value for the firm : the Apple case

in 16° International EAERCD Conference on Research in the Distributive Trades, Universita' di Parma, 2011, Parma, Italy