Research Publications

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13430 publications

Journal Article

2011

GASTON-BRETON, C., O. MARTIN MARTIN

International Market Selection and Segmentation: A two stage model for the Enlarged European Market

INTERNATIONAL MARKETING REVIEW, 2011, vol. 28, 3, pp. 267-290

Paper presented in a Conference

2011

DELATTE, A.-L., J. FOUQUAU

International reserve hoarding, a TV-PSTR approach

in Proceedings of the Royal Economic Society conference, 2011, London, United Kingdom

Chapter

2011

SCHMID, S., T. KOTULLA

Internationale Standardisierung und Differenzierung des Marketing: Ergebnisse einer metaanalytischen Untersuchung

in Herausforderungen der internationalen marktorientierten Unternehmensführung. Festschrift zum 65. Geburtstag von Reinhard Hünerberg., Mann, A. (Ed.), Gabler, pp. pp. 151-176, 2011

Edited Book / Textbook

2011

SCHMID, S.

Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften

Gabler, Wiesbaden, Germany, 2011

Textbook

2011

KUTSCHKER, M., S. SCHMID

Internationales Management

2011, Oldenbourg, Munich, Germany

Textbook

2011

FESTING, M., P. J. DOWLING, W. WEBER, A. ENGLE

Internationales Personalmanagement

2011, Gabler, Wiesbaden, Germany

Journal Article

2011

BRASSIER, P., N. G. PANAGOPOULOS

Internationalizing Sales Research: Current Status, Opportunities, and Challenges

JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT, 2011

Debate; Point of view; Editorial,…

2011

VOYER, B., G.

Interview on BBC World On a Freudian perspective on Ipads & Iphones (in Spanish)

2011, BBC MUNDO

Debate; Point of view; Editorial,…

2011

VOYER, B., G.

Interview on Channel 4, On British Identity & social identity

2011, CHANNEL 4

Radio Talk

2011

ANDRIOSOPOULOS, D.

Interview on the current economic situation of the European periphery and the potential impact on the UK economy

2011, BBC Radio Humberside

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