Research Publications

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13435 publications

Textbook

2012

PRIME, N., J.-C. USUNIER

Marketing international: marchés, cultures et organisations

2012, Eco gestion, Paris, France

Journal Article

2012

DOST, F., R. WILKEN

Measuring willingness to pay as a range, revisited: When should we care?

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2012

Journal Article

2012

WILKEN, R., F. DOST

Measuring Willingness to Pay as a Range, Revisited: When Should We Care?

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2012, vol. 20/2, pp. 148-166

Chapter

2012

DHOLAKIA, N., H. VICDAN

Medicine 2.0 and Beyond: From Information Seeking to Knowledge Creation in Virtual Health Communities

in The Routledge Companion to Digital Consumption., Russell Belk and Rosa Llamas Ed., New York and London: Routledge, pp. pp. 197-207, 2012

Journal Article

2012

YOON, E. J., W. ZHOU

Mining Implicit Social Network with Context-Aware Technologies

LECTURE NOTES IN BUSINESS INFORMATION PROCESSING, 2012, vol. Vol. 108, pp. pp. 3-8 6 p.

Journal Article

2012

FESTING, M., L. SCHÄFER, J. MASSMANN, P. ENGLISCH

Mit vereinten Kräften

PERSONALWIRTSCHAFT, February 2012, vol. Nr 2, pp. pp. 12-15 4 p.

Journal Article

2012

HA, K.-H., A. CANEDOLI, A. BAUR, M. BICK

Mobile Banking - Insights on its Increasing Relevance and Most Common Drivers of Adoption

ELECTRONIC MARKETS, 2012, vol. Vol. 22, Issue 4, pp. pp. 217-227 11 p.

Paper presented in a Conference

2012

BICK, M., M. BREUNIG, K. POUSTTCHI, F. THIESSE, A. BACK

Mobile und Ubiquitäre Informationssysteme

in Proceedings zur 7. Konferenz MMS 2012, 2012, Braunschweig, Germany

Journal Article

2012

LAMY, E., M. RADU, V. LEFEBVRE

Modèle "de la poubelle" et dynamique du business model

ENTREPRENDRE ET INNOVER, 2012, vol. 3(15), pp. 77-87

Academic Articles

2012

LAMY, E., M. RADU, V. LEFEBVRE

Modèle de la poubelle et dynamique du business model

ENTREPRENDRE ET INNOVER, 3(15), 77-87

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