Research Publications

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13433 publications

Paper presented in a Conference

2013

TAILLARD, M., B. VOYER, V. GLAVEANU

Understanding Resource Integration in the Value Creation Process: The Role of Consumer Creativity

in Proceedings of the Australia-New-Zealand Marketing Academy (ANZMAC, 2013, Auckland, New Zealand

Paper presented in a Conference

2013

TAFUR, J., R. HERSKOVITS, M. GRIJALVO

Understanding the main drivers of value creation in an open innovation program

in Global Innovation and Knowledge Academy Conference, 2013

Journal Article

2013

TAFUR, J., R. HERSKOVITS, M. GRIJALVO

Understanding the Main Drivers of Value Creation in an Open Innovation Program.

INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL, 2013, vol. Vol. 9, issue 4, pp. pp. 631-640

Conference Proceedings

2013

JACOB, F., K. BRUNS

Understanding Value-in-use - A General Approach for Measurement and a Context Specific Model

in Proceedings of the Naples Forum on Service, Naples Forum on Service, 2013, Naples, Italy

Chapter

2013

ACQUIER, A.

Une approche critique de la théorie des parties prenantes

in Repenser la responsabilité sociale de l'entreprise : l'Ecole de Montréal., Corinne GENDRON; Bernard GIRARD Ed., Armand Colin, pp. pp. 107-122 (15 p.), 2013

Journal Article

2013

BUREAU, S.

Une expérimentation Improbable pour désapprendre

REVUE INTERNATIONALE DE PSYCHOSOCIOLOGIE ET DE GESTION DES COMPORTEMENTS ORGANISATIONNELS, 2013, vol. 19, no. 47, pp. 201-225

Chapter

2013

SCHMID, S., T. KOTULLA

UniCredit Group: Vom Local Player aus Norditalien zum Marktführer in Osteuropa

in Strategien der Internationalisierung: Fallstudien und Fallbeispiele., Schmid, S. (Ed.), Oldenbourg, pp. pp. 495-529, 2013

Journal Article

2013

SCHMITT, J., G. BASCOUL, D. RASOLOFOARISON, L. CHAMBERLAIN, N. LEE

Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education

JOURNAL OF MARKETING EDUCATION, 2013, vol. 35, pp. 168-180

Journal Article

2013

BLASCO-ARCAS, L., I. BUIL, B. HERNANDEZ-ORTEGA, J. SESE

Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance

COMPUTERS & EDUCATION, 2013, vol. 62 (March), pp. 102-110

Guest Speaker in a Research Seminar

2013

VOYER, B., G.

Using self-construal theory in Marketing research

Invited research seminar. 2013

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