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12923 publications

Published Case Study

1995

ROUACH, D., E. GOUDOU, G. HERREBAUT

SABATE mise sur l'innovation pour `débouchonner' ses exportations

1995, Centrale de Cas et de Médias Pédagogiques, France

Chapter

1995

HEILBRUNN, B.

Sironimo

in Marketing Management. Providing, Communicating and Delivering Value., BRADLEY F. (ed.), Prentice Hall, pp. pp 946-949 4 p, 1995

Journal Article

1995

COLLA, E.

Strategie aziendali e marche commerciali : le tendenze in Europa 

TRADE MARKETING, 1995, vol. 13, pp. 79-102

Journal Article

1995

COLLA, E.

Strategie di internazionalizzazione delle aziende commerciali 

ECONOMIA E MANAGEMENT, 1995, vol. 4, pp. 91-111

Journal Article

1995

JALLAT, F., J. BON

Stratégies internationales de prix : Peut-on résister aux exportations parallèles?

DM - DECISIONS MARKETING, September 1995, pp. pp 43-53 11 p

Journal Article

1995

FESTING, M.

Strategisches Internationales Personalmanagement. Eine transaktionskostentheoretisch fundierte empirische Analyse

ZEITSCHRIFT FUR PERSONALFORSCHUNG, 1995, pp. pp 305-308 4 p

Paper presented in a Conference

1995

CHEVALIER, A.

Strategy and Structure of Investment in Developing Markets. A Study of Food Industry Expansion in Eastern Europe

in Proceedings of the 21st Annual Conference of EIBA, 1995, Urbino

Textbook

1995

GREGORY, P., J.-M. AURIFEILLE, G. CLIQUET, J. BON

Techniques marketing

1995, Gestion, Paris, France

Conference Proceedings

1995

COLLA, E.

The development of hard discount in Italy. Foreign penetration and evolution in competitive situation 

in 8th EAERCD International Conference on Research in the Distributive Trades, Universite Bocconi, 1995, Milan, Italy

Journal Article

1995

COLLA, E.

The development of hard discount in Italy. Foreign penetration and evolution in the competitive situation 

EUROPEAN RETAIL DIGEST, 1995, vol. 9, pp. 22-26

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