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12923 publications

Paper presented in a Conference

1997

JALLAT, F.

Linking Marketing Abilities and Performance: a Non-Parametric Analysis

in Proceedings of the 4th International Product Development Management Conference, 1997, Stockholm

PhD Dissertation

1997

ROUACH, D.

Management du transfert de technologie international dans le cadre de joint-ventures : application à l'Europe de l'Est/Pologne

1997, Université Lyon 3 - Jean Moulin, Lyon, France

Chapter

1997

BOURNOIS, F., Y. F. LIVIAN

Managers, Cadres, Leitende Angestellte : some landmarks about managerial titles and definitions

in Middle Managers in Europe., BURGOYNE J.J., LIVIAN Y-F. (eds), Routledge, 1997

Book

1997

RUTTIENS, A.

Manuel des produits dérivés

Economie contemporaine, Paris, France, 1997

Journal Article

1997

LADO COUSTE, N., M. MARTINEZ

Market Orientation Intensity and Business Perfomance in the Insurance Sector

GENEVA PAPERS ON RISK AND INSURANCE - ISSUES AND PRACTICE, October 1997, pp. pp. 571-590 19 p.

Chapter

1997

BON, J.

Marketing des services communaux et satisfaction des consommateurs

in Le Maire-Entrepreneur., LE DUFF R., RIGAL J.-J. (eds), Presses Universitaires de Pau, 1997

Textbook

1997

ANDREANI, J.-C., J. BON, M. DUPUIS, F. JALLAT, C. MICHON, A. OLLIVIER, N. PRIME, E. TISSIER-DESBORDES, E. A. ET ALII, R. D. MARICOURT

Marketing européen : stratégies et actions

1997, Publi-Union, Paris, France

Book

1997

BON, J., R. D. MARICOURT

Marketing for engineers

The engineer's business, France, 1997

Book

1997

R. D. MARICOURT, J. BON

Marketing for Engineers

ESCP, Paris, France, 1997

Paper presented in a Conference

1997

JALLAT, F.

Marketing Research and Culture: Some European Insights

in Proceedings of the 8th Bi-Annual World Marketing Congress, Academy of Marketing Science, 1997, Kuala Lumpur

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