Niko Muñoz, PhD, teaches Marketing Strategy, Digital Marketing, Product Development, and Entrepreneurship at ESCP Business School Madrid Campus. He is the Local Academic Director of the Bachelor in Management and the Scientific Director of Entrepreneurship tracks at BIM, MIM and MBA. Previously, he was Executive Director of the MSc in Marketing & Digital Media and at the MIM Entrepreneurial track (Option E). He is affiliated with the Jean Baptiste Say Institute for entrepreneurship. He teaches Bachelor's in Management, Master's in Management, MBA in International Business, MSc in Marketing and Digital Media, and MSc in Digital Project Management and Consulting.

For 3 decades as a practitioner, Niko specialised in digital business strategy, digital marketing, negotiation and alliances, product development, and bringing new products to market. He awakened his interest in technology in the early 1980s when he was given his first computer - a Sinclair ZX Spectrum 64k. He joined LinkedIn in 2004 and began tweeting in 2007. He has long-lasting expertise in transforming businesses by improving processes with customer-centricity and accountability. He did it at multinationals in Insurance, Entertainment, Media-Telecom, and Marketing-Advertising. Since 2015, Niko has helped companies in corporate development and alliances at Inicia Corporate, an M&A boutique.

​Niko started his digital marketing tenure in 1996 at Electronic Arts, the leader in video games. In 1999, he joined Telefónica Group in the team that founded the internet division (Terra), where he managed product development, launching, among others, over-the-top television (Imagenio), Online TV (Big Brother and Disney TV), and Terra Games. In 2000, he founded Rumbo, the leading Online Travel Agency in Latin America and Spain, which is still in operation. Between 2005 and 2015, he headed the Global Corporate Development and Innovation team at Havas Media Group, the sixth worldwide marketing, advertising, and media planning services conglomerate. He also has experience in FMCG (Pescanova) and Insurance (Zurich). ​Niko has launched technology-related products and services in more than 10 countries and acquired companies on 3 continents. He tries to think laterally by connecting the dots between consumers' wishes, technical developments, processes, design, marketing communication, and business economics.

​Niko holds a PhD in Management from Universidad Pontificia de Comillas; a Master's in Research from ICADE; an MBA from IESE Business School, and a LL.B and LL.M from the University of Navarra. Before joining ESCP as a full-time professor, he served part-time at Universidad de Navarra, Saint Louis University, and EAE Business School. He has been a research fellow at IESE Business School and the McDonough School of Business at Georgetown University.

His research interests include Digital Business Strategy, Innovative Business Models, and Value Propositions. Digital & Integrated Marketing Management. Digital Media and Media Planning. Branded Entertainment and storytelling. New consumer-oriented technologies and innovations.