Vladimir Melnyk is an associate professor of Marketing at the Department of Marketing at ESCP Business School. He holds a PhD in Marketing and Consumer Behavior from Wageningen University (The Netherlands), CentER's Research Masters in Marketing from Tilburg University (The Netherlands) and MSc in Economics from CORIPE Piemonte (Turin, Italy). He is a co-chair of the Mediterranean Association of Consumer Research.
His main research interests lie in the area of consumer decision-making, communication strategies, adoption of innovative products, social influence, and peer pressure. His research focuses on understanding the role of social influence in consumer decision-making and involves a variety of methods, including, experimental research and meta-analysis.
In 2008 he received the Best Paper Award from the European Academy of Marketing for my meta-analysis paper. Vladimir has multiple publications in prestigious peer-reviewed journals, including the Journal of Marketing, Marketing Letters, Psychology & Marketing, and Advances in Consumer Research. In 2022 his paper on the influence of social norms on consumer decision making was announced as “The top 10 marketing insights of 2021” by the Journal of Marketing. He has presented his research at leading international conferences and universities across the world. Furthermore, he has also worked on several externally-funded multidisciplinary projects commissioned by European Union, Dutch and Spanish governments.