Vladimir Melnyk is an Associate Professor of Marketing at ESCP Business School and the Scientific Director of the MSc in Marketing and Digital Media program, the #1 Master in marketing program by “El Mundo” ranking.
His primary research interests include consumer decision-making, communication strategies, brand management, the adoption of innovative products, social influence, and peer pressure. Vladimir’s work focuses on understanding the role of social influence in consumer decision-making, employing methods such as experimental research and meta-analysis.
In 2008, he received the Best Paper Award from the European Academy of Marketing for his meta-analysis paper. He has multiple publications in prestigious peer-reviewed journals, including the Journal of Marketing, Marketing Letters, Psychology & Marketing, and Advances in Consumer Research. In 2022, his paper on the influence of social norms on consumer decision-making was recognised as one of «The Top 10 Marketing Insights of 2021» by the Journal of Marketing. Vladimir has presented his research at leading international conferences and universities worldwide. He has also worked on several externally funded multidisciplinary projects commissioned by the European Union, as well as Dutch and Spanish governments.
Vladimir holds a PhD in Marketing and Consumer Behavior from Wageningen University (The Netherlands), CentER's Research Master in Marketing from Tilburg University (The Netherlands), and an MSc in Economics from CORIPE Piemonte (Turin, Italy). He is a co-chair of the Mediterranean Association of Consumer Research, a member of the European Marketing Academy, and the Association of Consumer Research.