Executive Education White Paper

How to Boost Creativity and Innovation in Your Teams on a Daily Basis?

With Pedro Gonzalo Affiliate Professor at ESCP Business School

“What factors foster creativity? How can we instil a culture of innovation? What are the keys to successful creative management?”

Competitive advantage, productivity, brand image, appeal: the benefits of innovation for a company are beyond doubt and must not be underestimated.

When surveyed, 94% of employees said that they see innovation as a key factor for success. Yet only 14% were confident about their organisation’s ability to drive innovation effectively. And that’s the crux of the problem: innovation requires creativity, and creativity requires time and resources.

This is especially true since creativity should ideally extend to all levels of a company and involve as many employees as possible, in order to be effective. The challenge, therefore, for managers is to create the right conditions to spark new ideas within their teams.

What factors foster creativity? How can we instil a culture of innovation? What are the keys to successful creative management?

Pedro Gonzalo, a specialist in creativity, leadership and human resources for companies, provides insights into these questions.

This white paper is part of a series entitled “Leaders for the Future”, produced by ESCP Business School Executive Education, that addresses the needs of companies and professionals so that they can thrive in the face of challenges and a rapidly shifting business landscape.