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Yi Dragon Jiang is an Associate Professor of Entrepreneurship in ESCP Europe. Yi’s research and teaching interests revolve around challenges founding teams meet during the new venture creation processes. She is passionate about observing how entrepreneurs behave under uncertainty. Methodologically, she specialized in process study and has worked closely with Chinese high-tech entrepreneurs and refugee entrepreneurs in Europe. 

She regularly presents her research at leading international conferences, such as Academy of Management (AoM), Babson, etc. Her recent research papers are published in Entrepreneurship Theory and Practice (ETP) and Journal of Business Venturing (JBV), Small Business Economics (SBE), among others. 

In addition to her research, Yi has taught strategic management and entrepreneurship related classes and has 7 years of prominent working experience in micro-electronic and on-line retail industries.

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12 publications

Academic Articles

2020

SZAMBELAN, S., Y. DRAGON JIANG, R. MAUER

Breaking through innovation barriers: linking effectuation orientation to innovation performance

EUROPEAN MANAGEMENT JOURNAL, 38(3), 425-434

Academic Articles

2020

SZEMBALEN, S., Y. , D. DRAGON JIANG

Effectual control orientation and innovation performance: clarifying implications in the corporate context

SMALL BUSINESS ECONOMICS, 54 (3), 865–882

Academic Articles

2019

JIANG, Y., C.-C.RÜLING

Opening the black box of effectuation process - dominant process characteristics and types

ENTREPRENEURSHIP THEORY AND PRACTICE, 43 (1)

Academic Articles

2019

JIANG, Y., E.TORNIKOSKI

Perceived uncertainty and behavioral logic: Temporality and unanticipated consequences in the new venture creation process

JOURNAL OF BUSINESS VENTURING, 34 (1)

Academic Articles

2018

ZHAO, L., H.CHI, W.ZHOU, Y.JIANG

Online Retailing Channel Addition: Risk Alleviation or Risk Maker?

PROCEEDINGS OF THE HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES

Academic Articles

2017

JANNA, R., Y.JIANG, V.MANGEMATIN

Technological Innovation Mediated by Business Model Innovation: Mobile Apps and the Changing Ecosystem in Health

INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT, Vol. 75, Issue 1/2/3/4, pp.6 - 27

Academic Articles

2017

OLSTHOORN, M., J.SCHLEICH , L.JAVAUDIN, Y.JIANG

Barriers to energy efficiency in developing countries’ industry sectors: Empirical evidence from CDM projects

JOURNAL OF ENERGY AND DEVELOPMENT, 42(1/2)

Conference Presentations

2016

JIANG, Y., E.TORNIKOSKI

Entrepreneurial Learning from Weak Cues: Exploring Allocation Processes

RENT

Conference Presentations

2015

JIANG, Y., W.AN, E.TORNIKOSKI

Exploring the Origins of Entrepreneurial Behavior

RENT

Conference Presentations

2015

JIANG, Y., C.-C.RÜLING

How do Different Reasoning Processes Drive Business Model Innovations in Entrepreneurial Settings

Academy of Management (AOM)