Yi Dragon Jiang is an Associate Professor of Entrepreneurship in ESCP Business School. Yi’s research and teaching interests revolve around challenges founding teams meet during the new venture creation processes. She is passionate about observing how entrepreneurs behave under uncertainty. Methodologically, she specialized in process study and has worked closely with Chinese high-tech entrepreneurs and refugee entrepreneurs in Europe. 

She regularly presents her research at leading international conferences, such as Academy of Management (AoM), Babson, etc. Her recent research papers are published in Entrepreneurship Theory and Practice (ETP) and Journal of Business Venturing (JBV), Small Business Economics (SBE), among others. 

In addition to her research, Yi has taught strategic management and entrepreneurship related classes and has 7 years of prominent working experience in micro-electronic and on-line retail industries.

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17 publications

Conference Proceedings

2024

ZHONG, H., Z. YUAN, D. ZHANG, Y. DRAGON JIANG, S. ZHANG, H. XIONG

AlphaVC: A Reinforcement Learning-based Venture Capital Investment Strategy

Hawaii International Conference on System Sciences (HICSS)

Academic Articles

2021

DRAGON JIANG, Y., C. STRAUB , K. KLYVER, R. MAUER

Unfolding refugee entrepreneurs' opportunity-production process — Patterns and embeddedness

JOURNAL OF BUSINESS VENTURING, Vol. 36, Issue 5

Books

2021

DRAGON JIANG, Y., E. LAVEREN, C. BEN-HAFAÏEDH, A. KURCZEWSKA

Contextual Heterogeneity in Entrepreneurship Research

Edward Elgar Publishing, Frontiers in European Entrepreneurship series, 192

Chapters

2021

DRAGON JIANG, Y., E. LAVEREN, C. BEN-HAFAÏEDH, A. KURCZEWSKA

An introduction to contextual heterogeneity in entrepreneurship

In: An introduction to Contextual Heterogeneity in Entrepreneurship Research, Edward Elgar Publishing Edward Elgar Publishing

Academic Articles

2020

SZAMBELAN, S., Y. DRAGON JIANG, R. MAUER

Breaking through innovation barriers: linking effectuation orientation to innovation performance

EUROPEAN MANAGEMENT JOURNAL, 38(3), 425-434

Academic Articles

2020

SZEMBALEN, S., Y. , D. DRAGON JIANG

Effectual control orientation and innovation performance: clarifying implications in the corporate context

SMALL BUSINESS ECONOMICS, 54 (3), 865–882

Academic Articles

2020

DRAGON JIANG, Y., P. STENHOLM

Luck In Action - Creating Luck Momentum In An Entrepreneurial Context

FRONTIERS OF ENTREPRENEURSHIP RESEARCH, 2019, 106-111

Academic Articles

2019

JIANG, Y., C.-C. RÜLING

Opening the black box of effectuation process - dominant process characteristics and types

ENTREPRENEURSHIP THEORY AND PRACTICE, 43 (1)

Academic Articles

2019

JIANG, Y., E. TORNIKOSKI

Perceived uncertainty and behavioral logic: Temporality and unanticipated consequences in the new venture creation process

JOURNAL OF BUSINESS VENTURING, 34 (1)

Academic Articles

2018

ZHAO, L., H. CHI, W. ZHOU, Y. JIANG

Online Retailing Channel Addition: Risk Alleviation or Risk Maker?

PROCEEDINGS OF THE HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS)