Chang-Wa Huynh is an Assistant Professor in Management at ESCP Business School. His research focuses on how the moral dimension of social evaluations influence organizational performance and the relationships between firms and societies. More particularly, he studies how legitimacy judgments influence firms implementing a corporate purpose and CSR/sustainability practices. His research relies on experiments, panel data, and  conceptual approaches. He integrates both practical lines of questioning from his experience in the retail industry as an HR Director and his theoretical backgrounds in management (PhD and Master in Management – HEC Paris), in philosophy (MA in Philosophy – University Paris X), mathematics (Master in mathematics – University Paris VI), and law (LLM in Labor Law – University Paris II).

Research areas: Social evaluations, Institutional Theory, Moral judgments, Emotions, Organizational Purpose, Corporate Social Responsibility, Strategic Human Capital

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5 publications

Academic Articles

2024

DURAND, R., C. -W. HUYNH

Corporate purpose research: Streams and promises

JOURNAL OF MANAGEMENT SCIENTIFIC REPORTS

ESCP Impact Papers

2024

HUYNH, C. -W., Y. AMSALLEM

GenAI and sustainability: Which wave should we ride?

ESCP Impact Papers, 2024-52-EN

Academic Articles

2023

CUDENNEC, A., C. -W. HUYNH

In the mood for odd? The role of affective factors in the evaluation of categorical atypicality

Poetics, 101, 101838

PhD / HDR Dissertation

2023

HUYNH, C. -W

A Moralized View of Corporate Purpose : the Mediating Role of Legitimacy Judgments

HEC

Chapters

2021

HUYNH, C. -W., R. DURAND

Legitimacy judgments and prosociality: organizational purpose explained

In: Handbook on the Business of Sustainability: The Organization, Implementation, and Practice of Sustainable Growth, Gerry George, Martine R. Haas, Havovi Joshi, Anita McGahan, and Paul Tracey Edward Elgar Publishing