Chi Hoang is an Assistant Professor of Marketing at ESCP Business School. She teaches international marketing, digital marketing, and global issues in marketing at ESCP’s London campus.
Chi Hoang’s expertise lies in the field of consumer psychology, specifically consumer-technology interaction, meaningful consumer behavior, and consumer decision-making. She has been involved in research projects across sectors including retail, healthcare, and public policy. Her other research interests include signaling and brand management.
Prior to joining ESCP, Chi Hoang was a visiting scholar at Ross School of Business at the University of Michigan (2018) and a research fellow at Nanyang Business School at Nanyang Technological University (2019). She holds a Ph.D. in Marketing from BI Norwegian Business School and won the Sheth Foundation Doctoral Dissertation Award for her doctoral work on how humor influences consumers’ impressions of firms.