Nicole Hess is an Assistant Professor of Marketing at ESCP Business School.
Nicole’s research interests lie at the intersection of marketing, consumer behavior, and
technology. Specifically, from a consumer-based strategy perspective, she investigates how
innovative technologies—such as human-enhancement technologies, and AI-driven
solutions—influence consumer responses and shape firm–consumer interactions. Her work also
aims to provide insights into consumer well-being and contribute to transformative consumer
research, highlighting the broader societal implications of innovative technologies. She has
published her research in journals such as the Journal of Retailing and the Journal of Service
Management.
Nicole is an active member of the marketing community. She serves on the editorial review
boards of the Journal of Business Research and the Journal of Public Policy & Marketing and
has also served as an ad hoc reviewer for several other journals, including the Journal of Service
Research and the Journal of Retailing. In addition, she is Co-chair of the EMAC Service
Marketing SIG.
Before joining ESCP Business School, Nicole was an Assistant Professor of Marketing at the
University of South Florida, United States. She holds a Ph.D. from the University of Passau,
Germany, and was a postdoctoral researcher at Ludwig Maximilian University (LMU), Germany.
Additionally, she was a visiting scholar at Florida State University, United States.
Nicole received the Outstanding Undergraduate Teaching Award from the University of South
Florida.