Benoît Heilbrunn is professor in the Marketing Department of ESCP Europe Paris campus. He also teaches at IFM and CELSA. He worked as a consultant for many years in the area of communication and design management. He holds a Doctorate from University Paris Dauphine and also holds a Masters in semiotics (EHESS) and a masters in Philosophy (University Paris-Sorbonne). His wide interest for human sciences allows him to articulate a reflexion on the ideological aspects of consumer and brand society. He’s very much interested in the various dimensions of material culture and mainly to objects, logos and visual identities.
He teaches Brand management, design management and consumer behaviour. He alos acts as a consultant in the area of strategic brand management and brand valuation. He’s part of   - the board of Decisions Marketing and Agenda de la pensée contemporaine. He is Academic Director of the Marketing and Communication Executive Master.

Search the faculty

Display:
71 publications

Books

2023

HEILBRUNN, B.

Mystifications marchandes: Ces choses cachées depuis la fondation du marché

EMS Editions, Chroniques Xerfi Canal, 112

Chapters

2023

SCHMITT, J., B. HEILBRUNN

Consommation et Sobriété

In: Peut-on consommer autrement ? Les clefs pour changer nos habitudes, Benoit Heilbrunn Editions Sciences Humaines

Books

2021

HEILBRUNN, B.

Peut-on consommer mieux ? - pour les nuls - ça fait débat

FIRST

Books

2021

HEILBRUNN, B., A. HIAM

Le marketing pour les nuls

FIRST, 454

ESCP Impact Papers

2021

HEILBRUNN, B

From brand management to brand governmentality

ESCP Impact Papers, 2021-43-EN

icon-brochure

ESCP Impact Papers

2021

HEILBRUNN, B

Ikonomy and the Dictature of Images

ESCP Impact Papers, 2021-24-EN

icon-brochure

Books

2020

HEILBRUNN, B.

La Tyrannie du bien-être : essai

Pocket

Books

2019

HEILBRUNN, B.

L'obsession du bien-être

Robert Laffont, 155

Books

2017

HEILBRUNN, B.

Le marketing pour les nuls en 50 notions clés

FIRST, 265

Books

2014

HIAM, A., B. HEILBRUNN

Le marketing pour les nuls

First, 361 p.