Benoît Heilbrunn is a professor in the Marketing Department at ESCP Business School Paris campus.

His broad interest in human sciences allows him to develop a reflection on the ideological aspects of consumer and brand society. His research focuses on the relationship between consumption, branding, and politics. He is particularly interested in the various dimensions of manipulation within our material culture through logos, brands, and packaging.

He teaches Brand Management, Design Management, and Consumer Behaviour. He also acts as a consultant in the area of strategic brand management. He is the Academic Director of the Marketing and Communication MSc and Associate Dean for the MBA Full Time program.

He holds a Doctorate from the University Paris-Dauphine, a Master's in Semiotics (EHESS), and a Master's in Philosophy (University Paris-Sorbonne).

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71 publications

Books

2023

HEILBRUNN, B.

Mystifications marchandes: Ces choses cachées depuis la fondation du marché

EMS Editions, Chroniques Xerfi Canal, 112

Chapters

2023

SCHMITT, J., B. HEILBRUNN

Consommation et Sobriété

In: Peut-on consommer autrement ? Les clefs pour changer nos habitudes, Benoit Heilbrunn Editions Sciences Humaines

Books

2021

HEILBRUNN, B., A. HIAM

Le marketing pour les nuls

FIRST, 454

Books

2021

HEILBRUNN, B.

Peut-on consommer mieux ? - pour les nuls - ça fait débat

FIRST

ESCP Impact Papers

2021

HEILBRUNN, B

Ikonomy and the Dictature of Images

ESCP Impact Papers, 2021-24-EN

ESCP Impact Papers

2021

HEILBRUNN, B

From brand management to brand governmentality

ESCP Impact Papers, 2021-43-EN

Books

2020

HEILBRUNN, B.

La Tyrannie du bien-être : essai

Pocket

Books

2019

HEILBRUNN, B.

L'obsession du bien-être

Robert Laffont, 155

Books

2017

HEILBRUNN, B.

Le marketing pour les nuls en 50 notions clés

FIRST, 265

Books

2014

HIAM, A., B. HEILBRUNN

Le marketing pour les nuls

First, 361 p.