Contents

Welcome to
our new content curators!

The GenZ Observatory

The GenZ Observatory is an initiative from the Cartier Chair ESCP HEC Paris Turning Points Chair.

A modern think tank

Set up as a modern think tank to explore emerging generational and cultural changes, it features students who represent a culturally diverse population, and are well-tuned and connected to the diverse range of social media platforms from mainstream to niche ones.

The first inception

For its first inception, in 2020 / 2021, ESCP and HEC Paris called for applications from students to join and formed a team of content curators.

A selection of 7 students

7 students were selected for a pilot phase from March to June and contributed to exploring the perception of Gen Z on topics such as Work & Workplace, Grassroots Movements, Sustainability, Friendship & Interpersonal Relationships.

A new task forceof trend spotters, and opinion seekers

In September, the two Business Schools launched a new call for applications from students to join and formed a teal of content curators.

A 90-second video to apply

To apply, students had to send a 90-second creative video to convince the jury they had what it takes to become part of the next content curators team.

A selection of 12 students

The jury chose 12 students (4 Europeans 1 Indian 1 Korean 2 Chinese 1 American 1 Moroccan 1 Lebanese and 1 Belarusian), representing a diverse mix of backgrounds.

Today, we are delighted to welcom Arianna Aprico, Anouk Rubinstein, Maksim Shymanovich, Abigail Trombley, Alma Ullén, Julien Wagner, Quanfu Wang, ESCP Business School and Lila, Calendra, Shambhavi Gujar, Eunjee Lee, Farah, Nassar, Yi Tang, HEC Paris.

WANT TO LEARN MORE ABOUT WHO THEY ARE?
5 QUESTIONS TO OUR ESCP CONTENT CURATORS

Discover some of our
ESCP Business School content curators

What is
next?

Professors Ben Voyer (ESCP Business School) and Anne Laure Sellier (HEC Paris), Scientific co-directors of the Chair, are looking forward to discuss with content curators and explore the findings of the observatory.

Ben Voyer, Professors ESCP Europe

To bring ESCP and HEC Paris students together as part of the Gen Z Observatory journey is an exciting challenge.

So far, academic Chairs build bridges between companies and the academic world. The Turning Points Chair and its observatory also build bridges between ESCP students and HEC Paris students. For sure they will learn a lot from this outstanding experience!

— Ben Voyer, Professor ESCP Business School, Co-Scientific Director Turning Point Chair
Cyrille Vigneron, PDG Cartier

The Observatory is a very fruitful example of the way companies can collaborate with Business Schools:

Getting the new generation’s perspectives on a wide range of business and societal topics from across the world is highly valuable for our Maison. Listening to Gen Z helps better understand and anticipate changes and trends.Young generations can bring outstanding inspirations to address current and future turning points in business, as well as their societal impact. I have been extremely impressed by the outcomes of the pilot phase

— Cyrille Vigneron, Cartier CEO

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