On March 12, ESCP Business School and L’Oréal partnered once again to bring students the 6th edition of the L’Oréal Innovation Factory. This online event, organized under the L’Oréal Professorship in Creativity Marketing, offered an immersive experience into the world of marketing, digital transformation, and innovation within the beauty industry.
A Decade of Partnership and Innovation
The event was launched with a kickoff session led by Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP, alongside Carine Delliere, Talent Acquisition Director at L’Oréal, and Abdilah Merzoug, Talent Acquisition Manager for Marketing. They emphasized the strong and enduring partnership between ESCP and L’Oréal, which has thrived for over a decade, driven by shared values of entrepreneurship, creativity, and innovation.
Insights into Marketing, Digital Transformation, and Beauty Tech
Throughout the day, students attended interactive workshops and presentations by industry leaders, providing first-hand insights into L’Oréal’s strategic approach to marketing, technology, and sustainability within the Consumer Products Division. Speakers included:
- Visna Lim, Chief Digital and Marketing Officer CPD Europe at L’Oréal – E-commerce and Social Media Rise
- Rémi Bardoux, Head of Product at L’Oréal – Technological Challenges and Optimization
- Caleb Millar, Communication Project Manager at L’Oréal – Consumer Products Division’s Focus
- Charlie Carrington, Global Retail Designer at L’Oréal – Retail Design and Customer Experience
- Bruno Zavaglia, Global Scientific and Sustainability Manager at Garnier – Garnier's Commitment to Sustainable Beauty
Career Opportunities at L’Oréal
A major highlight of the event was the Career Exploration Session, where Abdilah Merzoug, Alice Laurent (Talent Acquisition Manager for Digital/Ecommerce), and Camille Drilhon (Talent Acquisition Manager for Beauty Tech) provided valuable insights into L’Oréal’s recruitment process. Students learned about various career paths and had the opportunity to interact with L’Oréal representatives to explore future roles within the company.
Engaging Finale: A Test of Knowledge
The event concluded on an interactive note with a quiz game designed to test students on the key insights they had gained throughout the day. The top three winners were rewarded with exclusive L’Oréal products.
Once again, the L’Oréal Innovation Factory proved to be a transformative learning experience, offering ESCP students a unique opportunity to engage with industry leaders, explore cutting-edge trends, and discover exciting career prospects in one of the world’s most innovative companies.