At ESCP Business School, we go beyond the classroom to offer our MSc in International Food & Beverage Management students an unparalleled learning experience.
Through company visits, guest lectures, and industry testimonials, they gain access to top executives, cutting-edge innovations, and behind-the-scenes insights into the dynamic F&B sector.
These hands-on experiences provide an invaluable opportunity to apply academic knowledge in real-world settings, build professional networks, and develop a strategic perspective on the industry's challenges and opportunities.
Immersive Company Visits Across Italy and Europe
Trentino: A Deep Dive into Excellence in Confectionery and Wine
Students embarked on an engaging journey to Trentino, exploring the region’s most prestigious F&B companies:
- Ferrari Lunelli Winery: A guided tour through their renowned cellars, where students discovered the art of crafting premium sparkling wines, followed by a curated tasting experience showcasing the brand’s heritage and innovation.
- Loacker: A fully immersive experience, including a sensory workshop where students refined their palate, a behind-the-scenes look at production processes, and strategic insights from top executives on branding, communication, and planning.
- Dr. Schär: Global leader in gluten-free products, opened its doors for an engaging session on brand marketing and category development. Students explored how the company innovates in the health-conscious food sector and tasted a selection of their latest products.
Veneto & Emilia-Romagna: Iconic Brands and Food Innovation
- Giovanni Rana: students explored the company’s production lines and engaged in discussions with industry experts on product development, market trends, and the challenges of scaling fresh pasta production for international markets.
- Bauli: A unique insight into one of Italy’s most renowned bakery brands. Students discovered the company’s approach to innovation while maintaining tradition, from product research and development to large-scale production processes.
Piedmont:
Where Tradition Meets Global Innovation
Turin and its surroundings host some of Italy’s most iconic food and beverage brands, offering students first-hand access to industry leaders:
- Lavazza: More than just a coffee company, Lavazza welcomed students to an exclusive experience where they delved into the company’s innovative branding, sustainability initiatives, and premium coffee production process.
- Venchi: A multi-faceted visit combining history, digital innovation, and sustainability. Students explored how this heritage chocolate brand continues to thrive globally while embracing modern trends and responsible sourcing.
- Martini & Rossi: A behind-the-scenes exploration of the craftsmanship and heritage of one of Italy’s most renowned vermouth brands, where students experienced how tradition and innovation co-exist in the spirits industry.
- Domori: A deep dive into the world of fine chocolate making, including an exclusive tasting session where students gained a deeper understanding of quality sourcing and ethical production in the cocoa industry.
- Makr Shakr: students discovered how robotics is transforming the service industry. The experience was made even more memorable with a visit to their flagship venue, where students witnessed the robotic bartender "Tony" in action and enjoyed curated cocktails.
A Journey Through the Food Valley: Learning from Industry Leaders
Our MSc in International Food & Beverage Management students explored Italy’s renowned Food Valley, where they gained hands-on experience from key industry leaders:
- Agri-Food & Manufacturing
At La Doria, students learned about food production, global exports, and the balance between tradition and innovation in a family-run business. - Dairy & Sustainability
At Granarolo, students discovered how innovation is driving the transition from fresh milk to long-shelf-life dairy products, while sustainability initiatives such as reducing CO2 emissions and improving animal welfare are shaping the company’s strategy. - Fine Dining
A visit to Ristorante Cavallino Maranello, a Michelin-starred restaurant, showcased the evolution of fine dining, from historical traditions to modern sustainability challenges. - Culinary Arts & Business
students participated in hands-on masterclasses on Menu Engineering, Revenue Generation, Added Value, and Cheese Pairing, alongside a team-building experience to develop their gastronomic expertise. - Meat & Cheese Excellence
Visits to Prosciuttificio Fratelli Galloni and the Consorzio del Parmigiano Reggiano allowed students to witness the traditional production of Prosciutto di Parma and Parmigiano Reggiano, understanding the craftsmanship behind these globally renowned products. - Global Supply Chain & Pasta Production
At Barilla, students explored the company’s global supply chain strategy and visited the production plant to gain insight into the processes behind one of Italy’s most iconic food brands. - Balsamic Vinegar & Family Business
The visit to Monari Federzoni - Aceto Balsamico di Modena IGP included a tour of the production plant, a tasting session, and an engaging discussion on the pros and cons of managing a family business in the food industry.
LEARN MORE ABOUT THE PROGRAMME
Industry Leaders Meet Future Talent
Our students gain direct exposure to top industry players through exclusive on-campus guest lectures and hands-on experiences:
- Lidl, Biova, and Pasta Berruto: An interactive series of discussions on sustainability, the circular economy, and food innovation, equipping students with valuable insights into the evolving consumer landscape.
- Too Good To Go: A powerful industry testimonial on how digital platforms are tackling food waste. Students gained insights into how sustainable business models can be both impactful and profitable.
- Costadoro: Engaging guest lectures that brought branding, marketing, and product innovation to life, offering a real-world perspective on the strategies behind successful food brands.
- Eataly: A captivating session on how Eataly revolutionised the retail experience of high-quality Italian food, combining gastronomy, education, and sustainability to create an immersive consumer experience.
Bridging the Gap Between Education and Industry
At ESCP Business School, we provide students with the unique opportunity to experience the real-world dynamics of the F&B sector. These immersive company visits not only enhance their knowledge but also open doors to career-defining connections.
By engaging with top executives, participating in interactive workshops, and witnessing industry innovations first-hand, our students graduate with a competitive edge, ready to lead the future of food and beverage management.
Stay tuned for more exclusive industry collaborations that continue to shape the next generation of F&B leaders!
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Voir aussi
News 04/03/2024
Ranking
ESCP ranks 1st in France in Eduniversal Ranking of the Best MSc in Food and Beverage Management
ESCP Business School's MSc in International Food & Beverage Management has claimed the top spot in France according to the new Eduniversal ranking.
Paris
Turin
News 28/03/2019
MSc in International F&B Management
Food and Beverage Company Consultancy Project: insights from inside
An interview with Federica Trombetta, Costadoro Financial Controller and IFBM Alumna, about the CCP
Turin
Évènement 19/05/2020
Online Event
MSc in International Food and Beverage Management - Info Session
Join our Online Info Session to get a first impression on the MSc in International Food & Beverage Management.
Turin