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12932 publications
Published Case Study
1994
LAPOULE, P.
Schweppes Europe
1994, The Case Centre, London, United Kingdom
Journal Article
1994
COLLA, E.
Sviluppo e maturità del wholesale membership club negli Stati Uniti : struttura del settore e analisi competitiva
COMMERCIO, 1994, vol. 50, pp. 37-64
Journal Article
1994
GETZ, I.
Systèmes d'information : l'apport de la psychologie cognitive
REVUE FRANCAISE DE GESTION, June 1994, vol. vol. 99, pp. pp 92-108 17 p
Textbook
1994
QUINIO, B., I. GETZ, A. LECOEUR, S. VASQUEZ-BRONFMAN, S. LARDERA
Systèmes d'information : la perspective du management
1994, Stratégies et systèmes d'information, Paris, France
Journal Article
1994
COVA, B., J. KASSIS-HENDERSON
Teaching management to multinational audiences
EUROPEAN MANAGEMENT JOURNAL, December 1994, pp. pp 483-484 2 p
Conference Proceedings
1994
COLLA, E.
The changing role of the buyer in supermarket retailing : Different job profiles and educational needs
in 3rd International Conference on Education in the Distributive Trades, Retail Management School, 1994, Leeuwarden, Netherlands
Journal Article
1994
KOSCHAT, M., D. J. SABAVALA
The Effects of Advertising on Local Telephone Usage: Explanatory Analysis and Response Modeling
MARKETING SCIENCE, 1994, vol. 12 (4), pp. 374-391
Research Monograph (Working papers)
1994
GOUGEON, P.
The investment strategy of insurance companies : equity investment and risk bearing
Document de travail, no. 8-9 décembre, n°94-127, 1994
Paper presented in a Conference
1994
TISSIER-DESBORDES, E., M. DUPUIS
Trade Marketing : un concept à clarifier. Mode ou nouvelle approche des relations producteurs/distributeurs ?
in Actes du 3e Séminaire International en Management des Activités de Service, 1994, La Londe-Les Maures
Paper presented in a Conference
1994
TISSIER-DESBORDES, E., M. DUPUIS
Trade Marketing and Partnering: a European approach
in Actes du Congrès de l'ACRA, 1994, Richmond