test français
content français
Display :
12932 publications
Chapter
1995
BADOT, O., B. COVA
Marketing Theory and Practice in a Postmodern Era
in Marketing: Theory and Practice, Baker., BAKER M. (ed.), Macmillan, pp. pp. 416-431 16 p., 1995
Journal Article
1995
KOSCHAT, M., D. J. SABAVALA
Measuring Immediate Response to Advertising: What You See May Not Be What You Get
JAR JOURNAL OF ADVERTISING RESEARCH, 1995, vol. 35 (3), pp. 25-35
Journal Article
1995
BOYSSON, I. D.
Mercury, l'enfant terrible de la banque Warburg
ENJEUX LES ECHOS, May 1995, vol. n° 103, pp. pp 80-81 2 p
Paper presented in a Conference
1995
VASQUEZ-BRONFMAN, S.
Méthodes d'analyse de réseaux de communication dans les entreprises étendues
in Actes du 2e Colloque de l'Association Information et Management, Facultés Notre-Dame de la Paix, 1995, Namur
Paper presented in a Conference
1995
MACE, S., J.-P. INDJEHAGOPIAN
Modelling of the impact of the arrival of a new means of transport which is a rival for the plane
in Actes de la Conférence ORTRA-EURO XIV, 1995, Jérusalem
Paper presented in a Conference
1995
HEILBRUNN, B.
My brand the Hero: A semiotic analysis of the Consumer-Brand relationship
in Proceedings of the Annual conference of EMAC, 1995, Paris, France
Research Monograph (Working papers)
1995
FRERY, F.
Network Corporations in Europe : Seminar of the Stanford Strategic Group
Working Paper, no. mai, 1995
Research Monograph (Working papers)
1995
KUTSCHKER, M., S. SCHMID
Netzwerke internationaler Unternehmungen
Catholic University of Eichstätt-Ingolstadt Working Paper, no. No. 64, 1995
Journal Article
1995
FRERY, F.
Par delà la grande entreprise
CAHIERS DU MANAGEMENT (LES), December 1995, vol. n° 4-5, pp. pp. 188-193 6 p.
Published Case Study
1995
ROUACH, D.
Philips lighting Poland
1995, Centrale de Cas et de Médias Pédagogiques, France