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Journal Article
1996
When East meets West. What future for Europe ?
TRENDS - EAP, October 1996, pp. pp 5-8 4 p
Paper presented in a Conference
1996
Why and How to Invest in Creativity in Organisations: Existing Limitations and Potential Solutions
in Actes de la 2e Journée d'Études "Cognition et Créativité en Contexte Organisationnel", 1996, Paris, France
Chapter
1996
Wiedereingliederung entsandter Führungskräfte ' idealtypische Modellvorstellungen und realtypische Handhabungsformen
in Handbuch Internationales Führungskräfte-Management., MACHARZINA K., WOLF J. (eds), Raabe Verlag, pp. pp 455-479 25 p, 1996
Journal Article
1996
Les stratégies d’internationalisation des entreprises commerciales
REVUE FRANCAISE DU MARKETING, 1996, vol. 157-158, 2-3, pp. 133-159
Paper presented in a Conference
1996
« La reconnaissance des produits est-elle toujours un instrument de la politique comptable ? Cas des sociétés de services et d’ingénierie informatique »
in XVIIème Congrès, 1996, valenciennes, France
Paper presented in a Conference
1995
A comparative study of behavioral dynamics in negotiations
in Proceedings of the 4th European Congress of Psychology, 1995, Athens
Paper presented in a Conference
1995
A cultural, historical and ideological analysis of a neglected service economy: the case of Russia
in Proceedings of the 7th Bi-Annual World Marketing Congress, Academy of Marketing Science, 1995, Melbourne
Journal Article
1995
Activity Based Costing in France
MANAGEMENT ACCOUNTING - CIMA, April 1995, pp. pp 33-41 9 p
Paper presented in a Conference
1995
American and French Industrial Services Buying Behavior: an Experimental Study
in Proceedings of the 7th World Marketing Congress, Academy of Marketing Science, 1995, Melbourne
Paper presented in a Conference
1995
An Experimental Study of Korean and American Industrial Services Buying Behavior
in Proceedings of the 55th Symposium on Cross Cultural Consumer and Business Studies', 1995, Hong Kong