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Paper presented in a Conference
1997
JALLAT, F.
Linking Marketing Abilities and Performance: a Non-Parametric Analysis
in Proceedings of the 4th International Product Development Management Conference, 1997, Stockholm
PhD Dissertation
1997
ROUACH, D.
Management du transfert de technologie international dans le cadre de joint-ventures : application à l'Europe de l'Est/Pologne
1997, Université Lyon 3 - Jean Moulin, Lyon, France
Chapter
1997
BOURNOIS, F., Y. F. LIVIAN
Managers, Cadres, Leitende Angestellte : some landmarks about managerial titles and definitions
in Middle Managers in Europe., BURGOYNE J.J., LIVIAN Y-F. (eds), Routledge, 1997
Book
1997
RUTTIENS, A.
Manuel des produits dérivés
Economie contemporaine, Paris, France, 1997
Journal Article
1997
LADO COUSTE, N., M. MARTINEZ
Market Orientation Intensity and Business Perfomance in the Insurance Sector
GENEVA PAPERS ON RISK AND INSURANCE - ISSUES AND PRACTICE, October 1997, pp. pp. 571-590 19 p.
Chapter
1997
BON, J.
Marketing des services communaux et satisfaction des consommateurs
in Le Maire-Entrepreneur., LE DUFF R., RIGAL J.-J. (eds), Presses Universitaires de Pau, 1997
Textbook
1997
ANDREANI, J.-C., J. BON, M. DUPUIS, F. JALLAT, C. MICHON, A. OLLIVIER, N. PRIME, E. TISSIER-DESBORDES, E. A. ET ALII, R. D. MARICOURT
Marketing européen : stratégies et actions
1997, Publi-Union, Paris, France
Book
1997
BON, J., R. D. MARICOURT
Marketing for engineers
The engineer's business, France, 1997
Book
1997
R. D. MARICOURT, J. BON
Marketing for Engineers
ESCP, Paris, France, 1997
Paper presented in a Conference
1997
JALLAT, F.
Marketing Research and Culture: Some European Insights
in Proceedings of the 8th Bi-Annual World Marketing Congress, Academy of Marketing Science, 1997, Kuala Lumpur