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Journal Article
1998
Los valores materiales en el comportamiento del consumidor : un estudio exploratorio de los jovenes
REVISTA ESPANOLA DE INVESTIGACION DE MARKETING, 1998, pp. pp. 87-101 15 p.
Paper presented in a Conference
1998
L’évolution des relations entre l’Union européenne et l’Amérique latine dans le cadre de la mondialisation
in Stratégie et opportunités en Amérique latine, 1998, Paris, France
Conference Proceedings
1998
Managing a Portfolio of Brands, a Semiotic Approach to Multibrand Policies
in Procedings of Adding transparency to brand management, ESOMAR, 1998, Amsterdam, Netherlands
Book
1998
Managing joint ventures
Eska, Paris, France, 1998
Journal Article
1998
Managing people in the development of new services: put the customer first
SCIENZA E BUSINESS, 1998, pp. pp 78-85 8 p
Journal Article
1998
Mariette, la reinette. Un autre visage de la maternité
CAHIERS ALBERT COHEN, 1998, vol. 8, pp. 37-60
Paper presented in a Conference
1998
Marketing in a culturally diverse environment
in Proceedings of the 24th Annual Conference, European International Business Academy, 1998, Jérusalem
Chapter
1998
Marktdynamik und Marketingforschung im Business-to-Business-Bereich
in Probleme und Trends in der Marketingforschung., ERICHSON B., HILDEBRANDT L. (Eds.) Eds, Schäffer-Poeschel, pp. 235-259 , 1998
Paper presented in a Conference
1998
Masculinity, self-concept, and consumption
in Proceedings of the 27th European Marketing Academy Conference (EMAC), Track 6, Consumer Behavior, 1998, Stockholm
Journal Article
1998
Measuring market orientation in several populations: a structural equations Model
EUROPEAN JOURNAL OF MARKETING, 1998, pp. pp.23-39 17p.