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Journal Article
1998
Deux modèles d'alliance gagnants
L'EXPANSION MANAGEMENT REVIEW, March 1998, vol. n°88, pp. pp 74-81 8p
Journal Article
1998
Development and Project Financing of Private Power Projects in Developîng Countries: A case of India
INTERNATIONAL JOURNAL OF PROJECT MANAGEMENT, April 1998, vol. vol. 16 issue 2, pp. pp 99-105 7 p
Chapter
1998
Devenir de la distribution
in Le marché demain., JOFFRE P., WICKHAM S. (eds), Management et Société, pp. pp. 133-146 14 p., 1998
Paper presented in a Conference
1998
Devenir de la distribution
in Actes de la Journée "Vision Paris-Caen" , ISMEA, IAE de Basse-Normandie, Immeuble Champerret, CCIP, 1998, Paris, France
Book
1998
Dictionnaire du marketing
Initial, Paris, France, 1998
Paper presented in a Conference
1998
Do Products Have Sex Appeal? A Short Study in Anthropomorphism and Product Rhetoric
in Proceedings of the `Gender, Consumption and Marketing' ACR Conference, 1998, San Fransisco
Journal Article
1998
Doing research with foreign colleagues : a project-life cycle approach
JOURNAL OF MANAGERIAL PSYCHOLOGY, 1998, vol. vol. 13, issue 3-4, pp. pp 206-213 8 p
Journal Article
1998
El nivel de la orientación al mercado en las empresas aseguradoras en España y en el resto de Europa : un estudio comparativo
REVISTA ESPANOLA DE INVESTIGACION DE MARKETING, 1998, pp. pp. 99-111 13 p.
Journal Article
1998
Eléments de calcul stochastique et modélisation financière
BANQUE & MARCHES, March 1998, pp. pp 41-51 11 p
Paper presented in a Conference
1998
Eléments de méthodologie pour une prospective de la distribution
in Actes de la 3e Journée de Recherche en Marketing de Bourgogne consacrée à la Distribution, CREGO, IAE de Dijon, 1998, Dijon, France