Research Publications

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12932 publications

Published Case Study

1994

LAPOULE, P.

Schweppes Europe

1994, The Case Centre, London, United Kingdom

Journal Article

1994

COLLA, E.

Sviluppo e maturità del wholesale membership club negli Stati Uniti : struttura del settore e analisi competitiva 

COMMERCIO, 1994, vol. 50, pp. 37-64

Journal Article

1994

GETZ, I.

Systèmes d'information : l'apport de la psychologie cognitive

REVUE FRANCAISE DE GESTION, June 1994, vol. vol. 99, pp. pp 92-108 17 p

Textbook

1994

QUINIO, B., I. GETZ, A. LECOEUR, S. VASQUEZ-BRONFMAN, S. LARDERA

Systèmes d'information : la perspective du management

1994, Stratégies et systèmes d'information, Paris, France

Journal Article

1994

COVA, B., J. KASSIS-HENDERSON

Teaching management to multinational audiences

EUROPEAN MANAGEMENT JOURNAL, December 1994, pp. pp 483-484 2 p

Conference Proceedings

1994

COLLA, E.

The changing role of the buyer in supermarket retailing : Different job profiles and educational needs 

in 3rd International Conference on Education in the Distributive Trades, Retail Management School, 1994, Leeuwarden, Netherlands

Journal Article

1994

KOSCHAT, M., D. J. SABAVALA

The Effects of Advertising on Local Telephone Usage: Explanatory Analysis and Response Modeling

MARKETING SCIENCE, 1994, vol. 12 (4), pp. 374-391

Research Monograph (Working papers)

1994

GOUGEON, P.

The investment strategy of insurance companies : equity investment and risk bearing

Document de travail, no. 8-9 décembre, n°94-127, 1994

Paper presented in a Conference

1994

TISSIER-DESBORDES, E., M. DUPUIS

Trade Marketing : un concept à clarifier. Mode ou nouvelle approche des relations producteurs/distributeurs ?

in Actes du 3e Séminaire International en Management des Activités de Service, 1994, La Londe-Les Maures

Paper presented in a Conference

1994

TISSIER-DESBORDES, E., M. DUPUIS

Trade Marketing and Partnering: a European approach

in Actes du Congrès de l'ACRA, 1994, Richmond

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