Research Publications

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12923 publications

Journal Article

1998

LADO COUSTE, N., M. L. VILLANUEVA ORBAIZ

Los valores materiales en el comportamiento del consumidor : un estudio exploratorio de los jovenes

REVISTA ESPANOLA DE INVESTIGACION DE MARKETING, 1998, pp. pp. 87-101 15 p.

Paper presented in a Conference

1998

PINOT DE VILLECHENON, F.

L’évolution des relations entre l’Union européenne et l’Amérique latine dans le cadre de la mondialisation

in Stratégie et opportunités en Amérique latine, 1998, Paris, France

Conference Proceedings

1998

PETITIMBERT, J. -P.

Managing a Portfolio of Brands, a Semiotic Approach to Multibrand Policies

in Procedings of Adding transparency to brand management, ESOMAR, 1998, Amsterdam, Netherlands

Book

1998

GUPTA, J., P. GOUGEON

Managing joint ventures

Eska, Paris, France, 1998

Journal Article

1998

JALLAT, F.

Managing people in the development of new services: put the customer first

SCIENZA E BUSINESS, 1998, pp. pp 78-85 8 p

Journal Article

1998

COMBE, N.

Mariette, la reinette. Un autre visage de la maternité

CAHIERS ALBERT COHEN, 1998, vol. 8, pp. 37-60

Paper presented in a Conference

1998

JALLAT, F.

Marketing in a culturally diverse environment

in Proceedings of the 24th Annual Conference, European International Business Academy, 1998, Jérusalem

Chapter

1998

JACOB, F., M. KLEINALTENKAMP

Marktdynamik und Marketingforschung im Business-to-Business-Bereich

in Probleme und Trends in der Marketingforschung., ERICHSON B., HILDEBRANDT L. (Eds.) Eds, Schäffer-Poeschel, pp. 235-259 , 1998

Paper presented in a Conference

1998

TISSIER-DESBORDES, E., A. J. KIMMEL

Masculinity, self-concept, and consumption

in Proceedings of the 27th European Marketing Academy Conference (EMAC), Track 6, Consumer Behavior, 1998, Stockholm

Journal Article

1998

LADO COUSTE, N., A. MAYDEU-OLIVARES, ALBERT, J. RIVERA

Measuring market orientation in several populations: a structural equations Model

EUROPEAN JOURNAL OF MARKETING, 1998, pp. pp.23-39 17p.

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