L'EXPANSION MANAGEMENT REVIEW, March 1998, vol. n°88, pp. pp 74-81 8p

INTERNATIONAL JOURNAL OF PROJECT MANAGEMENT, April 1998, vol. vol. 16 issue 2, pp. pp 99-105 7 p

in Le marché demain., JOFFRE P., WICKHAM S. (eds), Management et Société, pp. pp. 133-146 14 p., 1998

in Actes de la Journée "Vision Paris-Caen" , ISMEA, IAE de Basse-Normandie, Immeuble Champerret, CCIP, 1998, Paris, France

Initial, Paris, France, 1998

in Proceedings of the `Gender, Consumption and Marketing' ACR Conference, 1998, San Fransisco

JOURNAL OF MANAGERIAL PSYCHOLOGY, 1998, vol. vol. 13, issue 3-4, pp. pp 206-213 8 p

REVISTA ESPANOLA DE INVESTIGACION DE MARKETING, 1998, pp. pp. 99-111 13 p.

BANQUE & MARCHES, March 1998, pp. pp 41-51 11 p

in Actes de la 3e Journée de Recherche en Marketing de Bourgogne consacrée à la Distribution, CREGO, IAE de Dijon, 1998, Dijon, France