Research Publications

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12915 publications

Paper presented in a Conference

2000

STRAZZIERI, A., S. CHANGEUR

Are consumers' values associated with cultural and leisure practices ? A multicultural study

in Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science, 2000, Hong-Kong

Journal Article

2000

JALLAT, F.

Bibliographie, LOVELOCK C., LAPERT D., Marketing des services : stratégie, outils, management, Publi Union, 1999

RAM - RECHERCHE ET APPLICATIONS EN MARKETING, 2000, vol. vol. 14, issue 4, pp. pp 97-98 2 p

Book

2000

CHEVALIER, A., A. KOVACS

Bourse : les nouvelles stratégies pour gagner

Maxima, Paris, France, 2000

Paper presented in a Conference

2000

CHANGEUR, S., D. MERUNKA

Brand extension evaluation: Comparing concept testing and "real launch" conditions

in Proceedings of The Society for Marketing Advances Conference, 2000, Orlando

Journal Article

2000

ROLLE, G.

Brevi note sul rapporto del «Gruppo Primarolo» in materia di concorrenza fiscale dannosa

DIRITTO E PRATICA TRIBUTARIA, 2000, vol. III

Journal Article

2000

COLLA, E.

Carrefour/Wal*Mart : questions autour d’un combat global 

DM - DECISIONS MARKETING, 2000, vol. 20, pp. 73-79

Journal Article

2000

BENDER, A.-F., L. CADIN, V. D. SAINT GINIEZ, J. PRINGLE

Carrières nomades et contextes nationaux

REVUE DE GESTION DES RESSOURCES HUMAINES, October 2000, pp. pp 76-96 21 p

Paper presented in a Conference

2000

CADIN, L., A.-F. BENDER, C. GABILLAT, J. PRINGLE

Carrières nomades et contextes nationaux

in Actes du 11e Congrès de l'AGRH, 2000, France

Chapter

2000

LADO COUSTE, N.

Caso Loterías y Apuestas del Estado

in Estrategias de Marketing para un Crecimiento Rentable : Casos Praticos., MUNERA ALEMAN J.L., RODRIGUEZ ESCUDERO A. Eds, ESIC, 2000

Paper presented in a Conference

2000

COEURDEROY, R., G. MURRAY

Choices of Location and Institutional Factors: A Critical Issue in the First Stage of Internationalization

in Proceedings of the 22th Annual International Conference, Strategic Management Society, 2000, Paris, France

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