Michael Haenlein is a Professor of Marketing at ESCP Business School in Paris. His main area of expertise is the impact of new technologies on firms and consumers. Within this space, Michael has worked on questions related to online retailing, social media, influencer marketing, mobile gaming, and, more recently, artificial intelligence, video gaming, and live streaming.
Michael is among the Top 20 most-cited researchers in marketing worldwide. He is an Associate Editor at the Journal of Marketing, the Journal of the Academy of Marketing Science (JAMS), and the International Journal of Research in Marketing (IJRM). He is equally on the Editorial Review Board of the California Management Review and the Advisory Board of the European Management Journal. Michael received best paper awards for his work published in Business Horizons and IJRM, as well as the Jan-Benedict Steenkamp Award for Long-term Impact in Marketing and the AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing.
Michael is the President-Elect of the Academic Council of the American Marketing Association (AMA) and the Vice President of Publications at the European Marketing Academy (EMAC). In 2026, he was co-chair of the AMA Winter Academic Conference in Madrid, the first AMA Conference organized outside of North America. He is equally part of the Scientific Advisory Board of Ferrandi Paris, France's most prestigious school focused on culinary arts, and of the French Federation of Haute Couture and Fashion, the body responsible for setting the dates and location of the French fashion weeks.
Michael holds a Ph.D. from WHU, Otto Beisheim School of Management, and a Habilitation from Pantheon-Sorbonne University. As a consultant, he has collaborated with numerous international companies in various industries, including telecommunications, financial services, technology, and private equity.
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