
Boris Durisin is a Professor at ESCP Business School. His Marketing teaching has been awarded by the Financial Times the top spot in Europe in its FT Global MBA 2022 rankings.
Boris lectures, collaborates with, and consults Fortune 500 clients and companies on the market launch of new-to-the-world products and truly innovative technologies. The focus is primarily on how to deal with barriers to adoption, how to design go-to-market strategies, and how to promote innovative offerings. He has been teaching in executive education programs held in France, Germany and the U.K. (at ESCP Business School), Italy (Fondazione European School of Management Italia; SDA Bocconi), Switzerland (HSG, EPFL), Spain (ESADE), Lebanon (ESA), India (MISB), and in the USA (at UCLA). Boris has consulted and lectured for dozens of organizations, including ENI, Novartis, General Electric (GE) Healthcare, AstraZeneca, Boehringer Ingelheim, ABB, Leonardo-Finmeccanica, Medtronic, Vodafone, Roche Diagnostics, Telecom Italia, Fanuc, Orange, Unicredito, Omnicom, Luxottica, Prysmian, Iveco-Irisbus, Same Deutz-Fahr, Menarini, Chiesi Farmaceutici, Vertex Pharmaceuticals, Ipsen Pharma, Porsche Consulting, Palm Hill Development, La Redoute, Savencia, Canal +, Reply, Bracco Imaging and Old Mutual. Boris has been and is a director at several privately held and public, stock-quoted firms.
He is an Associate Professor at the Paris campus of ESCP Business School and an Adjunct Professor at Bocconi University. He received his Ph.D. in management science from the University of St. Gallen (Dr. oec. HSG) and his MSc from CEMS-MIM; he graduated from the University of St.Gallen (lic. oec. HSG) and from HEC Paris (Grande Ecole - Master in Management). He has also been a lecturer at the École Polytechnique Fédérale de Lausanne (EPFL), Switzerland and a visiting Research Associate at the Sloan School of Management at MIT (Massachusetts Institute of Technology) as well as at the Salomon Center, Stern School of Business, New York University. Boris has received several awards.
In his research, Boris studies how firms cope with technological innovation and create new markets (market innovation), how firms recognize the value, acquire, transform or assimilate, and exploit new external knowledge (absorptive capacity), and how firms concurrently organize for incremental and discontinuous innovation (ambidextrous organizing). Boris Durisin is a reviewer for the U.S. National Science Foundation (nsf.gov) and an ad how reviewer of leading academic journals. His research is published in academic journals, among others, in the Academy of Management Review and the Journal of Product Innovation Management.
ESCP Impact Papers
2024
Europe as a “Tech laggard” in the face of waves of technological change: Will European leaders carry on or break away?
ESCP Impact Papers, 2024-18-EN
Chapters
2022
Market innovation and legitimate, legit and ethical conduct in business
In: Innovazione e Management, Castaldo, S; Bertoli, G; Cillo, P; Troilo, G; Verona, G Egea, 61-68
ESCP Impact Papers
2021
Capital has no responsibility toward humans. Capital has no responsibility toward the planet. … and customers do not fall from heaven.
ESCP Impact Papers, 2021-40-EN
ESCP Impact Papers
2020
“The world is changing so rapidly I have little time to be astonished.” Some reflections on Leadership in High-Tech for addressing tectonic shifts and fault lines in our Society
ESCP Impact Papers, 2020-61-EN
Academic Articles
2012
A Study of the Performativity of the « Ambidextrous Organizations » Theory: Neither Lost in nor Lost before Translation
JOURNAL OF PRODUCT INNOVATION MANAGEMENT (THE), Vol. 29, Issue Supplement S1, pp. 53–75 23 p.
Academic Articles
2011
Uncovering the Intellectual Structure of Research in Business Ethics: A Journey through the History, the Classics, and the Pillars of Journal of Business Ethics
JOURNAL OF BUSINESS ETHICS, Vol. 104, Issue 4, pp. 499-524 26 p.
Conference Presentations
2011
Innovating « close to your knitting »? The role of concept generation and product innovativeness on financial performance of new products
PDMA Product Development and Management Association, 18th
Academic Articles
2010
The Intellectual Structure of Product Innovation Research: A Bibliometric Study of the Journal of Product Innovation Management, 1984-2004
JOURNAL OF PRODUCT INNOVATION MANAGEMENT (THE), Vol. 27, Issue 3, pp. 437-451 15 p.
Conference Presentations
2010
A bridge or a link? New product development decisions, innovation performance and the role of product innovativeness
American Marketing Association (AMA)
Academic Articles
2009
Maturation of Corporate Governance Research, 1993 - 2007: An Assessment
CORPORATE GOVERNANCE, Vol. 17, Issue 3, pp. 266-291 26 p.