Book

2010

RECKHENRICH, J., M. KUPP, J. ANDERSON

The fine art of success

John Wiley, Chichester, United Kingdom, 2010

Journal Article

2010

MARKIDES, C., M. KUPP, J. ANDERSON

The last frontier: Market creation in conflict zones, deep rural areas, and urban slums

CALIFORNIA MANAGEMENT REVIEW, 2010, vol. Vol. 52, Issue 4, pp. pp. 6-28 23 p.

Journal Article

2009

KUPP, M., J. RECKHENRICH, J. ANDERSON

Art lessons for the global manager

BUSINESS STRATEGY REVIEW, 2009, vol. Vol. 20, Issue 1, pp. pp. 50-57 8 p.

Chapter

2009

KUPP, M.

Aufgaben und Instrumente eines umweltorientierten Marketings

in Betriebliches Umweltmanagement., BAUMAST, A., PAPE, J. (eds), Eugen Ulmer, pp. SS. 207-216 12 S., 2009

Published Case Study

2009

ANDERSON, J., M. KUPP

Celtel Nigeria: Towards serving the rural poor (A)

2009, ESMT Case Study, France

Published Case Study

2009

KUPP, M., J. ANDERSON

Celtel Nigeria: Towards serving the rural poor (B)

2009, ESMT Case Study, France

Published Case Study

2009

RECKHENRICH, J., J. ANDERSON, M. KUPP

Damien Hirst and the contemporary art market

2009, ESMT Case Study, France

Chapter

2009

KUPP, M.

Öko-Labelings

in Betriebliches Umweltmanagement., BAUMAST, A., PAPE, J. (eds), Eugen Ulmer, pp. SS. 233-240 8 S., 2009

Journal Article

2009

RECKHENRICH, J., M. KUPP, J. ANDERSON

The shark is dead: How to build yourself a new market

BUSINESS STRATEGY REVIEW, 2009, vol. Vol. 20, Issue 4, pp. pp. 40-47 8 p.

Journal Article

2009

KUPP, M., J. ANDERSON, J. RECKHENRICH

Understanding creativity : The manager as artist

BUSINESS STRATEGY REVIEW, 2009, vol. Vol. 20, Issue 2, pp. pp. 68-73 6 p.

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