Published Case Study

2011

RECKHENRICH, J., M. KUPP, J. ANDERSON

Lady Gaga: Born this way?

2011, Antwerp Management School Case Study, France

Journal Article

2011

KUPP, M., J. ANDERSON, J. RECKHENRICH

Made in heaven - produced on earth : Creative leadership as art of projection

JOURNAL OF BUSINESS STRATEGY, 2011, vol. Vol. 32, Issue 4, pp. pp. 12-24 13 p.

Chapter

2011

HERBST, U., M. KUPP, M. VOETH

Marketing

in Betriebswirtschaft für Führungskräfte., BUSSE VON COLBE, W. ; COENENBERG, A.G. ; KAJÜTER, P. ; LINNHOFF, U. (eds), Schäffer-Poeschel, pp. pp. 109-144, 2011

Published Case Study

2011

PLÖTNER, O., C. LIESENER, M. KUPP

Siemens CerberusEco in China: Introducing low-frills products in a high-quality company

2011, ESMT Case Study, France

Chapter

2011

KUPP, M.

Strategische Kundenorientierung

in Die Wiederentdeckung des Kunden: Neue Perspektiven im Bankgeschäft., HAGEN, J. ; SCHÜRENKRÄMER, U. Eds, Murmann, pp. pp. 85-108, 2011

Chapter

2011

RESE, M., M. KUPP

Strategisches Management

in Betriebswirtschaft für Führungskräfte., BUSSE VON COLBE, W. ; COENENBERG, A.G. ; KAJÜTER, P. ; LINNHOFF, U. (eds), Schäffer-Poeschel, pp. SS. 85-108 24 S., 2011

Journal Article

2011

KUPP, M., J. ANDERSON, J. RECKHENRICH

Think again : Entrepreneurs on a dance floor

BUSINESS STRATEGY REVIEW, 2011, vol. Vol. 22, Issue 1, pp. pp. 65-68 4 p.

Journal Article

2010

KUPP, M., O. PLÖTNER

High-tech for low-frills markets : New challenges for German high tech companies

INNOVATIVE MARKETING, 2010, vol. Vol. 6, Issue 2, pp. pp. 77-81 5 p.

Chapter

2010

KUPP, M., J. ANDERSON

Serving the poor

in Contemporary microenterprise: Concepts and cases., MUNOZ J.M.S. Ed., Edward Elgar, pp. pp. 129-139 11 p., 2010

Journal Article

2010

KUPP, M., S. VANDERMERWE, J. ANDERSON

Strategy : The bottom of the pyramid

BUSINESS STRATEGY REVIEW, 2010, vol. Vol. 21, Issue 4, pp. pp. 46-51 6 p.

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