Published Case Study

2014

KUPP, M., L. DAHLANDER, E. MORROW

Zopa.com: From a hot idea to an established market player

2014, The Case Center, Berlin, Germany

Journal Article

2013

ANDERSON, J., J. RECKHENRICH, M. KUPP

Follow the leader

BUSINESS STRATEGY REVIEW, 2013, vol. Vol. 24, Issue 4, pp. pp. 28-32 5 p.

Chapter

2013

KUPP, M.

Nachhaltigkeitsmarketing

in Betriebliches Nachhaltigkeitsmanagement., BAUMAST A., PAPE J. Eds, Eugen Ulmer, pp. pp. 321-334 14 p., 2013

Journal Article

2013

ANDERSON, J., J. RECKHENRICH, M. KUPP

Strategy Gaga

BUSINESS STRATEGY REVIEW, 2013, vol. Vol. 24, Issue 1, pp. pp. 58-62 5 p.

Published Case Study

2013

KUPP, M., L. DAHLANDER, E. MORROW

Team Wikispeed: Developing hardware the software way

2013, Centrale de Cas et de Médias Pédagogiques, France

Published Case Study

2013

ANDERSON, J., M. KUPP

Zopa.com

2013, Centrale de Cas et de Médias Pédagogiques, France

Journal Article

2012

RECKHENRICH, J., J. ANDERSON, M. KUPP

Artful creation - How introducing artworks in business education can foster dialogue and creativity

JOURNAL OF THE NUS TEACHING ACADEMY, 2012, vol. Vol. 2, issue 2, pp. pp. 109-117 18 p.

Published Case Study

2012

KUPP, M.

Global product development strategy at Bosch: Selecting a development site for the new low-cost ABS platform

2012, ESMT Case Study, France

Journal Article

2012

ANDERSON, J., M. KUPP

Managing in Complex Operating Environments

MARKETING REVIEW ST. GALLEN, 2012, vol. Issue 3, pp. pp. 46-51 5 p.

Chapter

2011

KUPP, M.

Aufgaben und Instrumente eines umweltorientierten Marketings

in Betriebliches Umweltmanagement., BAUMAST, A., PAPE, J. (eds), Eugen Ulmer, pp. pp. 207-216, 2011

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