Published Case Study

2023

KUPP, M., I. BLAL, J. ANDERSON

MEWS - Re-inventing the Customer Journey in the Hospitality Industry

2023, Case Center

Journal Article

2023

KUPP, M., D. SOLA, J. RAYPORT

The Overlooked Key to a Successful Scale-Up

HARVARD BUSINESS REVIEW, 2023, vol. January/February 2023

Journal Article

2023

KUPP, M., D. SOLA, J. RAYPORT

Wie Start-ups gross werden

HARVARD BUSINESS MANAGER, 2023, vol. Vol 45, August, pp. 63-71

Journal Article

2022

KUPP, M., G. RENNINGS, M. WUSTMANS

Dedicated business model innovation units: do they work? A case study from Germany

JOURNAL OF BUSINESS STRATEGY, 2022, vol. 43 (3), pp. 168 - 174

Chapter

2022

KUPP, M., T. NEBEL

Nachhaltigkeitsmarketing

in Betriebliches Nachhaltigkeitsmanagement., Baumast, A. and Pape, J. Eds, Eugen Ulmer, pp. 305-326, 2022

Published Case Study

2021

KUPP, M., J. PEPPARD

Driving digital transformation at Faurecia

2021, The Case Center

Chapter

2021

KUPP, M., M. VOETH, U. HERBST

Marketing

in Betriebswirtschaft fuer Fuehrungskraefte., Busse von Colbe, W.; Coenenberg, A.; Kajueter, P.; Linnhoff, U.; Pellens, B. Eds, Schäffer-Poeschel, pp. 157-198, 2021

Contribution on blogs and Social Networks

2021

KUPP, M.

Only startups can move deeptech out of the lab

2021, Sifted

Contribution on blogs and Social Networks

2020

KUPP, M., G. KÜHL, M. BIETENHADER

Best Practice – Digitale Plattformlösungen in der Praxis

2020, Digital-Stories.eu, Germany

ESCP Impact Papers

2020

KUPP, M., R. MAUER

Building uncertainty competence: Applying the entrepreneurial method

2020, ESCP Impact Papers

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