Kupp Martin | ESCP Business School

Martin Kupp

Full Professor of Entrepreneurship and Strategy

Department : Entrepreneurship
Campus : Paris

Martin Kupp is professor for entrepreneurship and strategy at ESCP Business School, Paris and a visiting professor at the European School of Management and Technology (ESMT), Berlin. He received his doctoral degree from the University of Cologne. Martin’s area of expertise lies in entrepreneurship, strategic innovation, competitive strategy and organizational creativity. He has worked for clients such as Adeo, Bosch, Bertelsmann, Elior, Canal+, Axel Springer, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Deutsche Telekom. Martin’s current research interests focus on entrepreneurship in established companies, entrepreneurial decision making, scaling ventures, deep tech entrepreneurship and creativity. Martin’s recent publications have appeared in Harvard Business Review, California Management Review, MIT Sloan Management Review, Journal of Business Strategy, Business Strategy Review, Journal of Family Business Management, and Strategyt & Leadership. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. He serves on the executive board for The Case Centre and teaches case writing and case teaching at academic institut...

PUBLICATIONS

Nachhaltigkeitsmarketing

In: Betriebliches Nachhaltigkeitsmanagement, Baumast, A. and Pape, J. Eugen Ulmer, 305-326

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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Academic Articles

2024

Decision-making in organizations: should managers use AI?

Books

2024

The ultimate case guide

Books

2024

The ultimate case guide

Books

2024

The Ultimate Case Guide: How to Successfully Teach and Write Case Studies.

Case Studies

2023

MEWS - Re-inventing the Customer Journey in the Hospitality Industry

Other Intellectual Contributions

2023

The Overlooked Key to a Successful Scale-Up

Other Intellectual Contributions

2023

Wie Start-ups gross werden

Other Intellectual Contributions

2023

L’extrapolation, ou la maîtrise de la rentabilité

Academic Articles

2022

Dedicated business model innovation units: do they work? A case study from Germany

Chapters

2022

Nachhaltigkeitsmarketing

Research and expertise

News & events

Events

Events