José Ramón Cobo is Professor in Strategic and Innovation Project Management at ESCP Business School. He lectures in Master Programs (MIM, MSc, MS, MBA, EMBA) and in Executive Education, with a strong focus on agile management, innovation, digital transformation and change management. 

At ESCP, he was leading the MSc in Business Project Management and Consulting, as scientific director. Currently, he leads the Executive Master in International Business.

In 2006, he joined the Academia as associate professor at the department of Engineering Organization and Management Sciences at the Technical University of Madrid. He is certified as Project Management Professional PMP® and Agile Certified Practitioner by the Project Management Institute. As practitioner, he was working in strategic and management consulting, implementing digital solutions in international companies, and he was leading more than twenty R&D international projects. 

During last years, he has maintained an applied research focus within the field of Strategic and Innovation Project Management, including digital transformation, processes optimization, setting up of project management maturity models, organizational design of complex projects, development of management skills in crosscultural contexts and agile management. He is the author of several scientific publications in these fields and participates periodically in international research conferences. His research outputs have been implemented through innovation and agile practices in companies such as Atos, Amadeus, Indra, Repsol, L'Oreal, Airbus, IAG, BNP Paribas, Generali and Axa, among others.

In 2020, he was appointed Associate Dean for Learning Innovation, in charge of providing the most inclusive, stimulating, flexible and adaptable learning experience at the highest academic standards catering to students with international mindsets according to the ESCP´s values through distinctive learning ecosystems.

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20 publications

Academic Articles

2023

HERRERO, L., J. R. COBO, A. CHAMARRO,

Towards sustainable tourism development in a mature destination: Measuring multi-group invariance between residents and visitors’ attitudes with high use of accommodation-sharing platforms

JOURNAL OF SUSTAINABLE TOURISM, 31 (2), 520-537

Chapters

2022

COBO, J. R., F. PUCCIARELLI

Digital Transformation and Disruption of Higher Education

In: Digital Transformation and Disruption of Higher Education, Andreas Kaplan Cambridge University Press

Chapters

2022

PUCCIARELLI, F., J. R. COBO

Artificial intelligence: An adaptive learning methodology

In: Digital Transformation and Disruption of Higher Education, Andreas Kaplan Cambridge University Press, 73-144

ESCP Impact Papers

2021

CHAMARRO SANTIUSTE, A., M. D. HERRERO, J. R. COBO

Switching paradigms: from Airbnb to Fairbnb.coop. Designing impactful social economy business models

ESCP Impact Papers, 2021-16-EN

Conference Proceedings

2020

HERRERO, L., J. R. COBO, A. RUIZ VELILLA, A. CHAMARRO SANTIUSTE

De Airbnb a Fairbnb: aplicación práctica de Co-creación y Gestión de Iniciativas de Economía Colaborativa y Economía Social

CERALE - ESCP Europe

ESCP Impact Papers

2020

COBO, J. R., L. HERRERO, A. CHAMARRO SANTIUSTE

Rethinking businesses: Collaboration, digitalization and sustainability as core pillars for future innovative and resilient companies

ESCP Impact Papers, 2020-30-EN

ESCP Impact Papers

2020

COBO, J. R

Will future learning and teaching be affected by the Covid-19 pandemic?

ESCP Impact Papers, 2020-80-EN

Academic Articles

2017

COBO, J. R.

The effect of Clean Development Mechanism projects on Human Resource Management practices in Brazil

INTERNATIONAL JOURNAL OF OPERATIONS AND PRODUCTION MANAGEMENT, 37 (10), 1348-1365

Academic Articles

2016

COBO, J. R., E. RODRIGUEZ-SEGURA, I. ORTIZ-MARCOS, L. BALLESTEROS-SANCHEZ

Innovation projects performance: Analyzing the impact of organizational characteristics

JOURNAL OF BUSINESS RESEARCH, 69(4), 1357-1360

Academic Articles

2015

COBO, J. R., A. URUBURU, I. ORTIZ, A. MORENO

Improving Engineering Students' Communication Competence: Designing Innovative Learning Strategies

INTERNATIONAL JOURNAL OF ENGINEERING EDUCATION, 31, n1, 1-7