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New research reveals how people engage with brands using images

Press · 30/11/2023

Lorena Blasco-Arcas and her co-authors' academic research study, the first to look at how consumers use pictures and not text to engage with a brand, re...

Madrid

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What investors need to know about risk in the private debt market

research digest · 29/11/2023

Axel Buchner and his co-authors examine the key role played by venture capital and private equity (VCPE) firms in the private debt market.

Berlin

Attijariwafa Bank joins the Axian Group alongside ESCP for more responsible innovation in Africa

Responsible Innovation in Africa Chair · 23/11/2023

The Attijariwafa Bank Group has strengthened its collaboration with ESCP Business School as part of a strategic partnership.

Paris

Aiming for responsible research in marketing

RESEARCH HIGHLIGHT · 23/11/2023

Michael Haenlein and four other marketing scholars clarify the relevant concepts and suggest ways to accelerate the movement towards responsible researc...

Paris

Gorgi Krlev joins German ministry advisory board for social innovation

Appointment · 17/11/2023

The professor of sustainability was invited to an international expert committee to advise the Ministry of Education and Research on the implementation ...

Paris

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Successful AI adoption requires building employees’ tolerance

PRESS · 17/11/2023

Employees' acceptance of technology and trust can be overridden by questions around job security, autonomy and the impersonal nature of AI. Alessandro L...

Turin

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Welcome on board: Brace (for impact!)

Podcast · 15/11/2023

In this podcast, ESCP Business School faculty members explain what impact their research can have on business and society, how it can help overcome envi...

Federal

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How companies can turn NFTs into useful tools

Press · 14/11/2023

Perrine Desmichel, Isabella Maggioni and Saeid Vafainia argue that, like physical goods, NFTs satisfy key psychological needs and can be useful to marke...

Paris Turin

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How to encourage managers to adopt AI for decision-making

RESEARCH HIGHLIGHT · 13/11/2023

With the meteoritic rise of AI, many questions arise about the use of algorithms to enhance decision-making and improve organizational performance. Yet ...

Paris